Digital Marketing and Creative Officer at Radiance Microfinance Bank, September 2026

Job Title: Digital Marketing and Creative Officer
Company: Radiance Microfinance Bank (RMB Bank)
Industry: Banking / Financial Services
Job Type: Full-Time
Deadline: 9 October 2026

About Radiance Microfinance Bank

Radiance Microfinance Bank is expanding its team and is seeking experienced and driven professionals to join its Legal and Finance functions. The Digital Marketing and Creative Officer will support the bank’s digital marketing, creative communications, customer acquisition and brand development initiatives.

Job Summary

The Digital Marketing and Creative Officer will be responsible for developing, implementing and optimizing the bank’s digital marketing strategy while leading creative content production across customer touchpoints.

The role combines digital marketing expertise with hands-on creative direction to build brand awareness, promote product adoption, and support customer acquisition and retention while ensuring that all marketing activities comply with the regulatory requirements governing financial services.

Key Responsibilities

1. Digital Marketing Strategy

• Develop and implement integrated digital marketing campaigns across:
  • Social media
  • Email marketing
  • SEO/SEM
  • Display advertising
  • Bank website
• Manage the bank’s digital advertising budget and optimize expenditure to achieve maximum return on investment.
• Monitor and analyze campaign performance using tools such as Google Analytics and Meta Business Suite.
• Prepare reports on digital marketing performance and key performance indicators (KPIs).
• Support product launches involving loans, savings accounts, cards and mobile banking features through targeted digital campaigns.
• Manage the bank’s presence and reputation across social media platforms.

2. Creative Direction and Content

• Lead the design and production of marketing materials, including:
  • Social media assets
  • Video content
  • Email templates
  • Digital and print banners
  • Branch marketing materials
• Ensure all creative materials comply with brand guidelines and maintain a consistent visual identity.
• Oversee campaign copywriting to ensure messaging is clear, customer-focused and compliant.
• Manage relationships with external agencies, freelance designers and production vendors when required.

3. Compliance and Governance

• Ensure marketing content complies with banking regulations, advertising standards and internal risk and compliance requirements.
• Work closely with Legal and Compliance teams to review and approve campaign materials before publication.
• Maintain accurate records of campaign approvals and regulatory sign-offs.

4. Cross-Functional Collaboration

• Work with Product, Sales and Customer Experience teams to align marketing initiatives with business objectives.
• Collaborate with IT and Digital Banking teams on website, app store and digital platform content.
• Support internal communications and employer branding initiatives where required.

Qualifications and Experience

Applicants should have:

• A Bachelor’s degree in Marketing, Communications, Graphic Design or a related field.
• At least 3 years of experience in digital marketing.
• At least 2 years of experience in creative/design roles, preferably within the financial or telecommunications industry.
• Previous experience in banking, financial services or another highly regulated industry is preferred.
• A proven track record of managing successful digital marketing campaigns and creative projects.

Skills and Competencies

• Strong proficiency in design tools such as Adobe Creative Suite, Canva and Figma.
• Good understanding of digital marketing platforms, including:
  • Google Ads
  • Meta Ads Manager
  • Email marketing tools
  • CMS platforms
• Excellent copywriting, storytelling and brand communication skills.
• Strong analytical skills and the ability to convert campaign data into actionable insights.
• Strong project management and organizational skills.
• Ability to manage multiple projects and meet tight deadlines.
• Ability to work effectively in a fast-paced environment.
• Experience managing digital campaigns and creative projects.

How to Apply

Interested and qualified candidates should send their applications to:

Email: career@rmfb.co.tz

Subject: Digital Marketing and Creative Officer

Application Deadline: 9 October 2026

Applicants should quote the position title in the subject line of their email.

Important Information

• Radiance Microfinance Bank is an equal opportunity employer.
• Female candidates and persons living with disabilities are strongly encouraged to apply.
• The bank does not charge any fee at any stage of the application or recruitment process.
• Applicants who receive requests to pay recruitment or application fees should disregard them.
• Only shortlisted candidates will be contacted.