Head of Digital & Youth Engagement Job Vacancy at Yas, Dar es Salaam October 2026

Head of Digital & Youth Engagement

Overview & Qualifications

Education

• Bachelor’s Degree in Marketing, Digital Marketing, Business Administration, Telecommunications, Information Technology, or a related field.

Experience

• Minimum 8 years of relevant experience in Marketing, Digital Engagement, Customer Experience, Commercial Strategy, or Product Management.
• At least 5 years in a leadership role.

Core Responsibilities

• Digital Strategy Development: Develop and implement the company’s digital engagement strategy aligned with business objectives.
• Customer Acquisition & Retention: Drive customer acquisition, engagement, and retention through digital channels.
• Trend Analysis: Identify emerging digital trends and consumer behaviors to develop innovative engagement initiatives.
• Performance Tracking: Establish KPIs and dashboards to measure engagement, campaign effectiveness, and business impact.
• Cross-Functional Collaboration: Collaborate with Digital, Product, Fintech, Commercial, and Technology teams to enhance digital products and services.
• Strategic Partnerships: Identify and establish strategic partnerships relevant to youth and digital communities.
• User Growth: Lead initiatives aimed at increasing active digital users and customer interaction.
• Campaign Execution: Oversee the planning and execution of digital marketing campaigns across multiple platforms.

Key Competences

• Digital Marketing & Engagement
• Youth Market Understanding
• Digital Analytics & Insights
• Campaign Performance Management
• Customer Experience Management

Note from Employer:

“We are committed to equal employment opportunities and unbiased treatment of all individuals in all employment practices.”

Only shortlisted applicants will be contacted.