Digital Marketing Officer Job Vacancy at ALAF Limited, Dar es Salaam – November 2026

Company: ALAF Limited (Safal Group)
Position: Digital Marketing Officer
Reference Number: ALAF10112026/1
Location: Dar es Salaam, Tanzania
Work Level: Mid-Level
Job Type: Contract
Salary: Market Related
Date Posted: 10 November 2026

About ALAF Limited

ALAF Limited is a member of the Safal Group, a leading manufacturer and supplier of building solutions in Africa. The company is involved in the production and distribution of steel roofing products and other building materials.

About the Position

ALAF Limited is seeking a qualified and experienced Digital Marketing Officer to plan, develop, implement and monitor the organization’s digital marketing activities.

The successful candidate will be responsible for strengthening brand visibility, generating and converting leads, and supporting business growth.

The role involves managing digital campaigns and online communication across relevant platforms, monitoring digital performance and analytics, optimizing campaigns based on insights, and supporting effective lead generation, qualification and conversion.

Key Responsibilities

• Develop, implement and continuously improve digital marketing strategies aligned with the overall Marketing and Communications strategy and organizational objectives.

• Plan and execute integrated digital marketing campaigns across multiple channels, including email marketing, SEO, paid search, PPC, social media and other relevant digital platforms.

• Manage and continuously enhance the company website, focusing on content quality, user experience, traffic generation, search visibility, lead generation and conversion.

• Manage and strengthen the company’s social media presence, ensuring consistent brand positioning, audience engagement and effective communication across platforms.

• Manage and optimize the company’s e-commerce platform, implementing initiatives to increase online traffic, customer engagement, lead conversion and revenue.

• Monitor and analyse digital marketing performance using relevant analytics and performance metrics, providing regular reports, insights and recommendations for improvement.

• Collaborate with the Marketing and Communications team to develop high-quality digital content optimized for online platforms and consistent with the company’s brand guidelines and tone of voice.

• Identify, evaluate and recommend emerging digital technologies, platforms, tools and marketing trends to continuously improve the company’s digital marketing capabilities.

• Coordinate with external agencies, digital partners and service providers where required to enhance the company’s online presence and execution of digital initiatives.

• Support lead generation, qualification, nurturing and conversion through targeted digital campaigns in collaboration with Marketing and Sales teams.

• Ensure accurate and timely digital marketing, sales, campaign and performance reporting, maintaining relevant data and information required for Marketing and Sales decision-making.

• Ensure all digital marketing activities comply with company policies, brand standards, data protection requirements and approved marketing guidelines.

Qualifications and Requirements

Education

– Bachelor’s Degree in Marketing, Digital Marketing, Communications, Business Administration or a related field.

Professional Experience

• Minimum of 3 years’ relevant experience in digital marketing, including developing and implementing digital marketing strategies and campaigns.

• At least 3 years of hands-on experience with SEO/SEM, Google Analytics or equivalent analytics tools, and CRM platforms.

Technical Skills and Competencies

• Strong knowledge of major digital marketing channels, including:

  • Social Media Marketing.

  • Email Marketing.

  • Search Engine Optimization (SEO).

  • Search Engine Marketing (SEM).

  • Pay-Per-Click Advertising (PPC).

  • Content Marketing.

  • E-commerce.

• Demonstrated experience using online marketing tools, platforms and digital marketing best practices.

• Practical understanding of website management, web design principles, user experience and conversion optimization.

• Experience monitoring digital campaigns, interpreting analytics, preparing performance reports and recommending improvements based on data.

• Experience with lead generation, lead nurturing and conversion-focused digital campaigns is an added advantage.

Job Details

How to Apply

Interested and qualified candidates should submit their applications through the official ALAF Limited / Safal Group recruitment portal.

CLICK/TAP HERE TO APPLY: