Market Implementer Job Vacancy at Vivo Energy PLC – November 2026

Location: Dar es Salaam, Tanzania | Job Category: Administration / Marketing | Job Type: Full-Time

Vivo Energy PLC is inviting applications for the position of Market Implementer in Dar es Salaam, Tanzania.

Job Purpose

The Trade Marketing Executive will be responsible for implementing agreed trade marketing, brand, and channel marketing initiatives, campaigns, and programmes to support market penetration, brand health, business targets, and customer loyalty across B2B and B2C lubricants channels.

The role will primarily support Shell lubricants while contributing to other initiatives related to Engen and Vivo Energy brands.

Key Performance Areas and Responsibilities

• Work with the Marketing and Communications Manager to develop the annual Trade Marketing Plan and monitor SP&A budget expenditure and implementation.

• Implement direct and indirect trade marketing programmes for targeted sectors and channels, covering pricing across multiple channels, product portfolios, training, and integrated marketing communications.

• Drive local adaptation of global brand and sector materials and programmes, including merchandising and promotions, to support business growth.

• Monitor and analyse data to understand brand, product, and channel performance and trends across different sectors.

• Collaborate with Sales Managers and relevant technical and commercial teams to implement marketing communications and support across B2B and B2C lubricants channels.

• Provide insights into customer and competitor trends to support the development and review of business and marketing programmes and identify growth opportunities.

• Monitor business performance across channels and work with the Lubricants Marketing Manager and Sales Managers to develop corrective action plans.

• Work with sales teams (FBAMs) and the Front-Line Technical Services (FLTS) team to support value selling and implementation of B2B Customer Value Propositions (CVP) and Pipeline (SPANCOP) management initiatives.

• Evaluate marketing activities based on return on investment and conduct Post Investment Reviews after implementation.

• Coordinate and support distributors in implementing agreed trade marketing initiatives.

• Manage third-party marketing agency relationships to ensure effective delivery of brand and channel initiatives.

Marketing Planning and Implementation

• Participate in developing the country marketing plan covering key brands and channels, in liaison with Lines of Business (LOB) Managers and in accordance with the Vivo Energy marketing planning calendar.

• Manage the implementation of agreed lubricants trade marketing, brand, and channel sales and marketing initiatives across B2B and B2C markets.

• Coordinate concept development and actual implementation of marketing initiatives, both directly and through third-party agencies, within approved budgets.

• Manage the implementation of B2B Customer Value Propositions (CVP) and Pipeline (SPANCOP) management by sales teams and the Front-Line Technical Services (FLTS) team.

• Monitor the impact of marketing initiatives to ensure targeted returns on marketing investments are achieved before and after implementation.

• Manage agency relationships responsible for implementing marketing communications for assigned brands and channel initiatives.

• Support the on-ground implementation of distributor marketing initiatives.

• Supervise marketing agencies and evaluate their performance when required.

Qualifications and Requirements

• University degree, preferably in Business, Marketing, or a related field.

• At least 5 years of experience in marketing, commercial marketing support, or a related environment.

• Strong analytical skills.

• Ability to think strategically and translate new concepts into practical operational plans.

• Ability to draw insights from data and communicate findings effectively to different audiences.

• Good understanding of retail and B2C markets.

• Strong competencies in value chains, pricing, channel management, and Route-to-Market (RTM).

• Strong commercial skills and sound business judgment.

• Strong customer orientation.

• Ability to manage complex projects and multiple stakeholder relationships.

• Excellent interpersonal and organizational skills.

• Experience in Fast-Moving Consumer Goods (FMCG), telecommunications, or digital marketing will be an added advantage.

• Ability to interact effectively with C-level executives.

• High proficiency in Microsoft Excel, PowerPoint, and other common computer applications.

About Vivo Energy PLC

Vivo Energy PLC is a downstream energy company headquartered in London, United Kingdom. The company operates across 23 African countries, supplying, distributing, and marketing fuels and lubricants, including Shell-branded products in its markets.

How to Apply

Interested and qualified candidates should submit their applications online through the official Vivo Energy recruitment platform.

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