Website Diageo / EABL
Diageo / EABL
Job Title: Brand Manager
Company: Diageo / East African Breweries PLC (EABL)
Location: Dar es Salaam, Tanzania
Category: Sales & Marketing
Employment Type: Full-Time (Regular)
Application Deadline: 1st December 2026
About the Organization
East African Breweries PLC (EABL), a subsidiary of Diageo, is East Africa’s leading branded alcohol beverage business with an outstanding collection of brands spanning beer, spirits, and adult non-alcoholic drinks (ANADs). Operating across Kenya, Uganda, and Tanzania with breweries, distilleries, and an extensive distribution network, EABL is a publicly listed company committed to delivering quality brands to consumers and long-term value to investors.
Purpose of the Role
Diageo is seeking a strategic and consumer-focused Brand Manager in Dar es Salaam to leverage consumer insights for the effective development and implementation of strategies that shape, grow, and build brands. The successful candidate will hold full accountability for driving Net Sales Value (NSV) targets and managing Advertising & Promotion (A&P) budgets to deliver on Brand Gross Margin (GM).
Key Accountabilities
1. Brand Strategy & Planning
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Lead the development, implementation, and ongoing evaluation of the annual strategic brand plan while managing the allocated budget.
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Analyze market and secondary research data to identify opportunities that enhance brand strategies through inclusive, informed decision-making.
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Evaluate and recommend updates to brand packaging and extensions in collaboration with the Marketing Manager to ensure inclusivity and customer appeal.
2. Campaign Execution, Media & PR
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Oversee brand advertising and promotional efforts to drive sustainable brand growth, innovation, and customer engagement.
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Design and implement a thoughtful media strategy aligned with brand values and market insights.
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Recommend and support public relations activities that authentically represent the brand and resonate with diverse audiences.
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Collaborate with external partners, including promotions and media agencies, to deliver impactful, creative campaigns.
3. Commercial Alignment & Market Intelligence
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Partner closely with commercial teams to build alignment and enthusiasm around brand plans for seamless execution.
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Monitor brand performance—including availability and sales—and proactively address factors influencing growth and market share.
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Conduct regular trade visits to gather market intelligence and track competitor activity and market dynamics to maintain brand competitiveness.
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Engage with Regional Brand teams to share updates and collaborate on strategic brand initiatives.
4. Financial Stewardship & Reporting
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Regularly track brand costs and profitability, providing insights and recommendations for continuous improvement.
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Prepare timely reports on brand expenditures and variances to ensure budget transparency and accountability.
Qualifications & Requirements
Education & Experience
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Bachelor of Commerce (Marketing), Business degree, or an equivalent qualification.
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3–5 years of marketing experience, preferably within a Fast-Moving Consumer Goods (FMCG) environment.
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Proven experience in developing and executing advertising strategies.
Key Skills & Competencies
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Strong leadership and strategic planning capabilities.
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Excellent campaign management, analytical, and decision-making skills.
Diversity & Inclusion
Diageo and EABL are committed to creating an inclusive culture where everyone feels valued and celebrated regardless of gender, ethnicity, ability, age, sexual orientation, social class, or educational background. Reasonable adjustments are available upon request during the application process.
How to Apply
Interested and qualified candidates should submit their application online through the official Diageo Careers portal before the closing date:
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Application Portal: Apply via Diageo Careers
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Application Deadline: 1st December 2026
(Note: Ensure your updated CV and supporting documents are ready before starting the online application).
To apply for this job please visit diageo.wd3.myworkdayjobs.com.