Dream Big. Grow with ABInBev.

Dreaming big is in our DNA. It defines who we are as a company, shapes our culture, and reflects our heritage. More importantly, it drives our future. We are constantly looking forward, creating new ways to meet life’s moments, and pushing boundaries by dreaming bigger every day.

At ABInBev, we look for people with passion, talent, and curiosity. We provide the teammates, resources, and opportunities needed to unlock full potential. When your strengths combine with ours, the results are powerful.

Are you ready to join a team that dreams as big as you do?

Role Purpose

The primary purpose of this role is to guide Sales teams in delivering market-driven, differentiated service that builds sustainable competitiveness within clearly defined customer segments. The role is responsible for driving growth in sales volumes, increasing market share, and enhancing overall competitiveness.

Key Roles and Responsibilities

Sales Strategy & Planning

Develop strategic business plans aligned with the three-year business strategy.
Compile quarterly operational sales plans in support of long-term business objectives.
Develop and manage annual time and territory management plans.
Determine and manage annual budget requirements.

Customer & Market Execution

Deliver customer service excellence across all assigned markets.
Provide merchandising and signage support to enhance brand visibility.
Implement national, regional, and ad hoc promotional activities.
Implement and manage customer call frequency plans.
Establish and maintain strong, sustainable business relationships.
Develop and deliver tailored customer service packages.

Sales Performance & Market Intelligence

Achieve predetermined sales volume and market share targets.
Leverage sales information systems to drive informed decision-making.
Monitor retail liquor pricing and competitive activity.
Ensure product quality standards are maintained at all times.

Compliance & Governance

Ensure compliance with ABInBev credit policies.
Conduct SEC evaluations in line with company standards and procedures.

People Management & Leadership

Manage and lead sales teams to achieve high performance.
Develop employees through coaching, performance management, and skills development.
Manage industrial relations (IR) climate effectively.
Apply personnel and human resource management practices in line with company policies.

Key Attributes and Competencies

Strong interpersonal and relationship-building skills.
Excellent negotiation and influencing abilities.
Proven leadership and team participation skills.
Ability to work extended hours and perform effectively under pressure.

Minimum Requirements

Bachelor’s degree in Business, Marketing, Sales, or a related field (advanced qualifications are an added advantage).
Minimum of 3–5 years’ experience in sales management, preferably within FMCG or beverage sectors.
Demonstrated success in developing and executing sales strategies and managing budgets.
Strong customer focus with experience in delivering tailored services and building long-term relationships.
Proven capability in implementing promotions, merchandising initiatives, and using sales data effectively.
Knowledge of relevant compliance requirements, including ABInBev credit policy and retail pricing structures.
Experience in managing and developing sales teams and handling employee relations matters.
Excellent interpersonal, negotiation, and leadership skills, with the ability to work under pressure.

Additional Information

Band: VII

Equal Opportunity Statement

ABInBev is an equal opportunity employer. All appointments will be made in line with ABInBev’s employment equity plan and talent requirements.

The advert outlines the minimum requirements for the role. Management reserves the right to use additional or relevant information as criteria for shortlisting candidates.

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