Website Equity Bank
Equity Bank
Job Opportunity: Content Creator & Creative Designer
General Information
| Department | Commercial |
| Job Grade | A |
| Reports To | Digital Marketing Manager – Sales, Performance and Analytics |
Job Purpose: To conceptualize, design, and produce compelling visual and multimedia content that tells Equity Bank’s brand story. This role merges creativity, photography, and videography to drive engagement across digital and offline platforms in a fast-paced environment.
Main Duties & Responsibilities
1. Creative Design & Production
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Visual Identity: Develop captivating graphics, animations, and motion visuals for digital, print, and branch use.
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Brief Execution: Translate campaign briefs into high-quality executions aligned with brand tone.
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Multimedia: Lead photography and videography from concept to post-production (campaigns, corporate events, and storytelling).
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Marketing Collateral: Design and edit banners, posters, infographics, and digital ads.
2. Content Creation & Copy Support
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Engagement: Create market-relevant content for social media, websites, and email.
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Copywriting: Draft or adapt marketing copy to match product positioning.
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Optimization: Ensure all content is SEO-friendly and optimized for platform-specific specifications.
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Collaboration: Partner with the Digital Marketing Manager to align creative work with data insights.
3. Campaign & Channel Support
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Execution: Develop assets for both paid and organic channels (Meta, Google, YouTube, TikTok, etc.).
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Consistency: Maintain brand quality across all platforms.
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Analytics: Monitor creative performance and trends to recommend improvements.
4. Brand Consistency & Innovation
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Guardianship: Uphold visual and tone consistency across all outputs.
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Trend Watching: Stay updated on emerging creative technologies and storytelling formats.
Key Deliverables
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Timeliness: High-quality creative assets delivered on schedule.
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Impact: Engaging content that strengthens brand visibility and customer connection.
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Growth: Evident improvement in performance and engagement metrics.
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Workflow: Well-documented creative processes and efficient team collaboration.
Requirements
Knowledge, Qualifications & Experience
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Education: Bachelor’s degree or Diploma in Graphic Design, Digital Media, Film Production, or Marketing.
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Experience: 3–4 years in creative design or visual storytelling (Media, Film, or Advertising industry).
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Technical Tools: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, and Figma.
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Core Skills: Mastery of photography and videography (shooting and post-production) is a core requirement.
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Digital Savvy: Solid understanding of social media algorithms and audience behavior.
Core Competencies
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Visual creativity and storytelling excellence.
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Attention to detail and high production quality.
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Digital platform agility.
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Strong collaboration, flexibility, and a passion for brand-driven design.
Send your Application through: TZRecruitment@equitybank.co.tz
To apply for this job please visit equitybank.co.tz.
