Digital Marketing Manager (Sales, Performance & Analytics) Job Vacancy at Equity Bank, Dar es Salaam – January 2026

Job Opportunity: Digital Marketing Manager (Sales, Performance & Analytics)

General Information

Job Purpose: Lead the development and execution of digital marketing strategies to drive business growth. This role focuses on performance marketing, digital sales conversion, and data-driven decision-making to strengthen Equity Bank’s digital footprint and ensure measurable ROI across all online channels.

Main Duties & Responsibilities

Strategy & Performance

• Strategic Planning: Develop and implement an integrated digital marketing strategy aligned with business objectives and sales targets.

• Conversion Journeys: Translate product plans into digital conversion journeys for core products across all key segments.

• Media Management: Lead paid media strategies (Search, Display, Social, Programmatic, and Affiliate) to maximize ROI.

• Funnel Optimization: Monitor conversion funnels, identify drop-off points, and implement improvements to drive user activation.

Collaboration & Execution

• Commercial Alignment: Work with Product, Sales, and Branch teams to align digital traffic with physical conversions nationwide.

• Visibility: Oversee SEO, SEM, and competitor monitoring to maintain top-tier digital visibility.

• Creative Synergy: Partner with content and creative teams to deliver attractive, compelling campaigns and consistent brand messaging.

• Project Management: Execute lead generation campaigns and handle special projects under short notice.

Leadership & Governance

• Team Supervision: Supervise Digital Performance Officers, ensuring high-quality execution and reporting.

• Agency & Tools: Lead agency relationships and evaluate automation/analytics tools.

• Financial Oversight: Manage the marketing budget effectively and track expenses for year-round cost-effectiveness.

• Compliance: Ensure all activities comply with applicable policies, acts, and national laws.

Requirements

Knowledge & Skills

• Expertise: Deep understanding of digital marketing, performance analytics, and media buying.

• Technical Savvy: Proficiency with SEO, SEM, and analytics tools (e.g., Google Analytics, Power BI, Meta Insights).

• Leadership: Ability to lead cross-functional teams and manage high-level stakeholder relationships.

• Analytical Mindset: Excellent strategic planning, presentation, and reporting skills.

Qualifications & Experience

• Education: University Degree in Economics, Business Administration, Finance, Marketing, Statistics, or Research.

• Experience: 4+ years in digital performance marketing or digital sales.

• Preferred Background: Experience in Banking, Fintech, Telecom, or E-commerce industries.

• Track Record: Proven experience managing multi-channel campaigns with measurable commercial impact.