Website Yas
Yas
Digital and Performance Marketing Manager
Company: Mixx By Yas
Location: Dar es Salaam, Tanzania
Application Deadline: February 3, 2026
About Mixx By Yas
Joining Mixx by yas means becoming part of a fintech company belonging to the AXIAN Group, a pan-African player operating in five African countries. You will be working in a fast-growing fintech company driven by a culture of innovation, agility, and impact. Our young, passionate, and ambitious teams are shaping the financial services of tomorrow every day.
At Mixx, we believe that diversity is a source of strength. When candidates have equal skills, we encourage female applicants and actively work to create a fair, inclusive, and stimulating professional environment for everyone.
Requirements
Education
- Bachelor’s degree in Marketing & Communication, Business Administration, or related field
Experience
- 3–7+ years in digital and performance marketing, preferably in digital-first and fast-paced businesses
Location
- Based in Dar es Salaam
Core Responsibilities
Strategic Planning & Execution
- Develop and execute a comprehensive digital marketing strategy aligned with overall brand and business objectives
- Drive digital acquisition, activation, retention, and monetization goals across all paid, organic, and owned channels
- Plan and oversee monthly and quarterly campaigns, defining clear KPIs, channel mix, and funnel priorities
Performance Marketing Management
- Manage performance marketing across Google, Meta, and other platforms to maximize ROI and achieve growth targets
- Monitor and optimize campaign performance through data-driven decisions, A/B testing, and cost efficiency measures
- Ensure accurate tracking and attribution across web, app, and paid media using GA4, MMPs, pixels, and event tracking systems
Analytics & Reporting
- Build and maintain performance dashboards, delivering actionable weekly and monthly reports on digital KPIs
- Optimize the entire digital funnel—awareness to retention—by identifying drop-off points and improving user experience
Collaboration & Content
- Collaborate with creative teams to ensure paid and organic content aligns with brand strategy and performance insights
- Lead agency relationships through regular reviews, feedback, and accountability to KPIs, timelines, and quality standards
Team Development & Innovation
- Train internal teams on performance marketing best practices and develop SOPs, playbooks, and process documentation
- Stay updated on new digital trends, tools, and platform innovations to continually enhance strategy and execution
Core Competencies
Technical Excellence
- Data-driven and business-minded: Strong analytical capabilities with focus on business impact
- Brand-minded and creative: Ability to balance performance with brand building
Personal Attributes
- Curious, experimental, and adaptive: Comfortable testing new approaches and pivoting strategies
- Clear communicator: Excellent written and verbal communication skills
Leadership Qualities
- Strong leader and collaborative team player: Ability to inspire teams while working cross-functionally
- Results-oriented and accountable: Driven to achieve targets and take ownership of outcomes
What We Offer
- Opportunity to work in a fast-growing fintech company
- Part of the AXIAN Group, a pan-African player operating in five African countries
- A culture of innovation, agility, and impact
- Work with young, passionate, and ambitious teams
- Fair, inclusive, and stimulating professional environment
How to Apply
If this description corresponds to you, grow with us by applying before February 3, 2026.
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To apply for this job please visit axian-group.csod.com.