Website Mixx By Yas
Mixx By Yas
Brand and Communication Manager
Company: Mixx By Yas
Location: Dar es Salaam, Tanzania
Application Deadline: February 3, 2026
About Mixx By Yas
Joining Mixx by Yas means becoming part of a fast-growing fintech company belonging to the AXIAN Group, a pan-African player operating in five African countries. You will be working in a fast-growing fintech company driven by a culture of innovation, agility, and impact. Our young, passionate, and ambitious teams are shaping the financial services of tomorrow.
At Mixx, we believe that diversity is a source of strength. When candidates have equal skills, we encourage female applicants and actively work to create a fair, inclusive, and stimulating professional environment for everyone.
Requirements
Education
- Bachelor’s degree in Marketing, Mass Communication, Public Relations, Journalism, or a related field
Experience
- Minimum 5+ years of experience in brand management, corporate communications, product marketing, or public relations
Location
- Based in Dar es Salaam
Core Responsibilities
Brand Strategy & Positioning
- Support the Head of Brand and Communication in defining, evolving, and executing Mixx’s overall brand strategy and positioning
- Ensure consistent brand identity, messaging, and visual standards across all internal and external touchpoints
- Develop and implement brand communication frameworks that align with business objectives and strengthen brand equity
- Lead brand governance initiatives to maintain alignment with commercial and communication KPIs
Budget & Campaign Management
- Manage the Advertising & Promotion (A&P) budget and ensure alignment of spending with strategic priorities and brand KPIs
- Plan and oversee integrated creative campaigns (ATL, BTL, and digital) to drive awareness, engagement, and business growth
- Define and approve communication briefs, key messaging, and communication strategies for campaigns, launches, and events
Media & Public Relations
- Manage media relations, press engagements, and influencer collaborations to enhance visibility, launches, and reputation
- Monitor media coverage, campaign performance, and customer insights to inform continuous improvement
- Develop and maintain strong relationships with media partners and influencers
Collaboration & Execution
- Collaborate with internal teams and external agencies to ensure seamless execution and brand consistency
- Lead reporting and stakeholder engagement to maintain strategic alignment
- Manage cross-functional teams effectively to deliver integrated marketing initiatives
Core Competencies
Marketing & Brand Expertise
- Strong grounding in core marketing principles: Brand strategy, advertising, consumer behaviour, and market research
- Strategic thinker with strong execution capability and commercial acumen
- Deep understanding of integrated marketing communications (ATL, BTL, PR, Digital)
Financial & Analytical Skills
- Proven experience managing budgets, forecasting, and measuring ROI
- Ability to analyze campaign performance and make data-driven decisions
Communication & Content
- Exceptional writing, editing, and storytelling skills
- Strong presentation and verbal communication abilities
- Proficiency in communication tools, CMS platforms, and digital/social media ecosystems
Leadership & Management
- Strong project management skills with high attention to detail
- Ability to manage multiple stakeholders and cross-functional teams effectively
- Confident decision-maker with strong interpersonal and leadership skills
What We Offer
- Opportunity to work in a fast-growing fintech company
- Part of the AXIAN Group, a pan-African player operating in five African countries
- A culture of innovation, agility, and impact
- Work with young, passionate, and ambitious teams
- Fair, inclusive, and stimulating professional environment
- Strategic role with significant impact on brand development
How to Apply
If this description corresponds to you, grow with us by applying before February 3, 2026.
Join us in shaping the financial services of tomorrow!
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To apply for this job please visit axian-group.csod.com.