Marketing Specialist Job Vacancy at Mogo Credit Tanzania , Dar es Salaam – January 2026

Mogo Credit Limited (hereafter referred to as Mogo) is a microfinance firm licensed in Tanzania by the Bank of Tanzania (BOT) as a Boda Boda and Tuk-Tuk (Bajaji) Credit Provider.

Our journey begins with Eleving Group, an international fintech company founded in 2012. We are much more than a financial institution; we are an engine for upward social mobility. This is an incredible opportunity to bring our proven financial solutions to a brand-new market, building on our global success.

At Mogo Credit Tanzania, we’ll be offering a range of products, including financing for cars, motorcycles, and tuk-tuks, smart phone financing as well as logbook loans and more.

We are looking for passionate, driven individuals to join our founding team. This is a unique chance to help build a company from the ground up and play a key role in shaping its future. You’ll be part of a collaborative, non-bureaucratic work environment that is both fun and sustainable.

Our success is built on a focused growth strategy, smart use of data and technology, and strong risk management. We pride ourselves on quick loan approvals and flexible repayment terms, ensuring our customers get the convenient and affordable solutions they need.

Our mission is to empower individuals and communities through innovative financial products. We believe in building true partnerships, guiding our customers to find the best deals and supporting them every step of the way. If you are ready to make a real impact and help us facilitate upward social mobility, we encourage you to join us.

Ready to help us write this new chapter in Tanzania?

We are seeking a dynamic and results-oriented Marketing Specialist to drive brand growth and sales in Tanzania and surrounding areas. The ideal candidate will blend digital marketing strategies (Facebook, Instagram, WhatsApp, Google) with traditional print/outdoor advertising (posters, flyers, banners) while building cost-effective partnerships to share marketing expenses and expand reach. You will play a key role in increasing customer acquisition, brand visibility, and return of the investment through creative, budget-smart campaigns tailored to the Tanzanian market.

Key Responsibilities

• Develop and execute integrated marketing plans combining digital and offline channels to achieve business goals (e.g., lead generation, foot traffic, sales targets).
• Manage digital marketing campaigns:
• Plan, launch, and optimize ads on Facebook/Instagram, Google Ads, and WhatsApp Business (broadcasts, catalogs, status promotions).
• Handle audience targeting (location-based) budgeting, and performance tracking.
• Create engaging content (posts, stories, reels, carousels) in Swahili and English.
• Design and oversee print/outdoor advertising:
• Conceptualize, design (or brief designers), and produce posters, flyers, banners, and signage.
• Coordinate printing and strategic placement (markets like Kariakoo, daladala stops, universities, malls, street poles with permits).
• Integrate QR codes/links to drive offline traffic to online (WhatsApp enquiries, landing pages).
• Lead joint marketing / co-marketing initiatives with partners:
• Identify and approach complementary non-competitive partners (e.g., shops, suppliers, salons, food vendors, event organizers).
• Negotiate cost-sharing agreements (50/50 splits, proportional, reimbursement/co-op models).
• Co-create campaigns: joint posters (dual logos/offers), shared Facebook/Instagram ads, cross-promotions, giveaways, pop-ups.
• Track shared performance using unique codes, QR scans, or Google Analytics/UTM links; ensure fair ROI attribution.
• Manage simple partnership MOUs/agreements covering budgets, responsibilities, timelines, and KPIs.
• Conduct market research: Analyze local trends, competitor activities, and customer behaviors
• Monitor and report campaign performance: Prepare weekly/monthly reports on impressions, leads, sales impact, and budget spend.
• Support sales team with marketing materials, promos, and lead handovers.
• Stay updated on Tanzania-specific trends (local influencers, seasonal events like Ramadan, Sabasaba).

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field (marketing specialization preferred).
• 2–3 years of hands-on marketing experience, preferably in Dar es Salaam
• Proven experience in digital marketing platforms
• Strong knowledge of print advertising (poster/flyer design basics via Canva/Photoshop, printing processes in TZ, placement strategies).
• Experience in partnership marketing or co-op campaigns (cost-sharing, joint promotions) a big plus.
• Excellent communication in Swahili and English (written & spoken); creative copywriting skills.
• Proficient in tools: Google Analytics, MS Office/Excel (for budgeting & reporting) and others.
• Creative, proactive, detail-oriented, and able to work under tight budgets and deadlines.
• Valid driving license and willingness to move around Dar es Salaam for placements/partner meetings preferred

Win Big

• Fast results: We cut through bureaucracy so you can achieve your goals quickly.
• Transparent goals: Know what you are working toward and celebrate our victories together.
• Rewards and bonuses: We recognize and celebrate great work with bonuses and awards.
• Celebrating Success: We love to celebrate our wins together.

Grow

• Intelligent team: Work alongside smart, passionate people.
• Established feedback culture: We encourage open communication to help you and the company grow.