GENERAL

Job Title: Retail Liabilities Manager
Department: Commercial
Job Grade: C1 / C2
Reports to: Head of Liability & Ecosystem Banking

JOB PURPOSE

The Retail Liabilities Manager is responsible for leading and driving the growth of retail and micro deposits by mobilizing low-cost, stable liabilities through branch networks, digital channels, and community-based initiatives. The role focuses on CASA growth, transaction volumes, financial inclusion, and sustainable profitability, while ensuring compliance with regulatory and consumer protection standards.

MAIN DUTIES AND RESPONSIBILITIES

1. Retail & Micro Deposit Growth

Drive growth of savings, current, fixed, and micro-savings accounts across retail and micro segments.
Achieve CASA growth and cost of funds targets.
Mobilize deposits through branches, agents, mobile banking, and digital wallets.
Design and execute deposit mobilization campaigns aligned with market needs.

2. Product Strategy & Channel Management

Develop and manage retail and micro deposit products tailored to different customer segments.
Optimize distribution through:
- Branch network
- Agency banking
- Mobile and internet banking
- Partnerships (SACCOs, merchants)
Drive transaction growth via payments, bill collections, and digital channels.

3. Sales Leadership & Team Management

Lead, coach, and motivate branch sales teams, relationship officers, and agents.
Set sales targets and monitor branch-level performance.
Build a strong liability sales culture across the network.
Support recruitment, training, and performance management initiatives.

4. Financial Inclusion & Community Engagement

Drive micro and mass-market customer acquisition through community outreach, market activations, value chain initiatives, and group onboarding.
Promote a savings culture among low-income and informal sector customers.
Build partnerships with NGOs, cooperatives, employers, and fintechs.

5. Risk, Compliance & Consumer Protection

Ensure adherence to KYC, AML, consumer protection, and regulatory requirements.
Monitor account conduct, dormant accounts, and suspicious transactions.
Ensure transparency in pricing, terms, and customer communications.
Support internal audits and regulatory inspections.

6. Performance Management & Analytics

Track and analyze:
- Deposit growth by product and channel
- Account activity and attrition
- Transaction volumes and fee income
Use data insights to optimize campaigns and enhance customer engagement.
Maintain accurate reporting dashboards.

QUALIFICATIONS, SKILLS AND KNOWLEDGE

Qualifications & Experience

Bachelor’s degree in Business, Finance, Economics, or a related field (MBA is an added advantage).
Minimum of 5+ years’ experience in Retail Banking, Microfinance, or Consumer Banking.
Strong experience in deposit mobilization, branch sales, or microfinance operations.
Proven people management and sales leadership experience.

Skills & Competencies

Strong leadership and people management skills.
Deep understanding of retail and micro customer behavior.
Sales strategy and campaign management capabilities.
Knowledge of digital banking, agency banking, and financial inclusion models.
Strong analytical, communication, and stakeholder management skills.

Behavioural Attributes

Results-driven and execution-focused.
Customer-centric and inclusion-oriented.
Innovative and adaptable.
Strong field leadership presence.

APPLICATION INSTRUCTIONS

Interested candidates should submit:

A cover letter
A detailed CV
Copies of relevant certificates and testimonials

All documents must be combined into one PDF file, quoting the job title or reference number in the subject line, and sent to:

TZRecruitment@equitybank.co.tz

Deadline: Tuesday, 24 February 2026

Only shortlisted candidates will be contacted.

Equity Bank is an equal opportunity employer and values diversity and inclusion.

By submitting your application, you consent to Equity Bank Tanzania Limited collecting and processing your personal data in accordance with the Data Protection and Privacy Act, Cap 97, and the Bank’s Data Privacy Policy.

To apply for this job email your details to TZRecruitment@equitybank.co.tz

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