Job Title: Merchant GTM & Trade Marketing Coordinator

Location: Dar es Salaam, Tanzania
Application Deadline: Before 3 March 2026

Role Overview

The Merchant GTM & Trade Marketing Coordinator will be responsible for designing, executing, and optimizing Go-To-Market (GTM) and Trade Marketing initiatives to drive merchant adoption, sales growth, and brand visibility across assigned zones.

This role requires strong collaboration with Marketing, Sales, Procurement, and agency partners to ensure effective execution of promotional campaigns, trade initiatives, and experiential engagements in line with brand standards and commercial objectives.

Education & Experience Requirements

University degree, preferably in:
- Marketing
- Communication
- Engineering
- Business Administration
Minimum 3+ years of experience in:
- Marketing
- Trade Marketing
- Business Management
- Franchise Management

Core Responsibilities

GTM & Trade Marketing Execution

Design and execute GTM plans aligned with overall Go-To-Market and Trade Marketing strategies
Develop promotional and event strategies to support commercial objectives
Implement GTM and promotional activities across assigned zones to drive adoption, sales, and visibility
Ensure all trade-level GTM communications comply with brand guidelines and ROI standards

Campaign & Activation Management

Support planning and execution of GTM and trade initiatives to deliver strong experiential engagements
Collaborate with Marketing to support ATL campaigns and coordinate related activations
Plan, manage, and execute:
- Zone-level activities
- Sales promotions
- Regional events
- Local tactical campaigns
Generate creative, data-driven ideas to enhance sales performance and seasonal or location-based promotions

Stakeholder Coordination & Training

Provide GTM training to sales teams and key stakeholders, clarifying roles and responsibilities
Coordinate with Marketing, Integrated Services, and Procurement to ensure timely and cost-effective execution
Ensure suppliers for promotions and events are selected, evaluated, and documented in line with procurement standards

Analysis & Reporting

Analyze performance of GTM and trade marketing activities
Report on campaign effectiveness, ROI, and zone-level impact
Recommend improvements and manage A&P execution in collaboration with agencies

Core Competencies

Strong GTM planning and execution skills across trade, promotions, and field activations
Ability to manage trade marketing communications and ensure strict brand guideline compliance
Strong analytical skills to evaluate campaign performance, ROI, and market impact
Excellent coordination and communication skills across sales, marketing, procurement, and agency partners
Creative mindset with the ability to develop promotional concepts that drive merchant uptake and sales growth

How to Apply:

To submit your application, please follow the link provided below.

CLICK HERE TO APPLY

To apply for this job please visit axian-group.csod.com.

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