Data Strategy & Growth Manager

Company: Airtel Africa
Location: Dar es Salaam
Job ID: 734
Job Type: Full-time
Application Deadline: 20 March 2026

About the Company

Airtel Africa is a leading telecommunications provider operating in multiple African countries. The company is driven by innovation, entrepreneurial thinking, and a strong customer focus.

At Airtel Africa, employees are encouraged to:

Work with passion, energy, and a “can-do” attitude
Deliver innovative solutions that improve the lives of communities
Collaborate across teams to create meaningful impact

The company strongly supports diversity and inclusion and provides employees with opportunities to build successful careers across its African operations.

Role Overview

This role focuses on driving data adoption, smartphone penetration, and digital product innovation while ensuring strong collaboration across internal teams and external partners.

The successful candidate will lead initiatives that increase data usage, improve customer experience, and grow revenue from the existing customer base.

Key Responsibilities

1. Data Growth & Market Penetration

Drive data hygiene initiatives across the customer base.
Implement UnR programs to increase data penetration.
Develop programs to increase data users through open market device outlets.
Lead the Data Commando Program in universities.
Increase smartphone penetration through:
- Retail outlets
- Franchise partners
- Open market channels.
Work with internal and external stakeholders to ensure flawless execution of data initiatives.

2. Cross-Functional Coordination

Ensure alignment across the entire operational ecosystem, including:

Group leadership
CEO office
Network and IT teams
Customer Experience (CX)
Sales and Finance
Supply Chain Management (SCM)
Human Resources and Legal
Franchise partners
Channel partners
Direct Sales Agents (DSA)
Retail teams.

3. Innovation and Product Development

Introduce at least one innovation initiative each quarter.
Promote Data Value-Added Services (VAS) to create meaningful use cases for data services.
Drive product awareness through brand and sales teams.
Design programs encouraging data gifting and word-of-mouth promotion.

4. Customer Experience and Loyalty

Improve Data Net Promoter Score (NPS).
Minimize customer complaints and reduce call center and social media issues.
Develop programs that increase customer loyalty and reduce churn.
Ensure error-free implementation of tariffs and promotional programs.
Create processes that ensure customers can access program benefits without complaints.

5. Revenue Growth

Develop customized programs to grow revenue from existing customers by:

Prepaid Strategy

Maintain a balance between recharge revenue and customer usage.
Design offers and campaigns that increase engagement and usage.

Customer Retention

Build network stickiness to reduce churn.
Design, manage, and analyze promotional programs that strengthen customer loyalty.

Qualifications

Education

Bachelor’s Degree in:
- Marketing
- Business Administration
- or a related field
MBA in Marketing (preferred)

Experience Requirements

8–10 years of experience in the telecommunications industry.

Key Skills and Competencies

Professional Skills

Project management
Strong analytical and strategic thinking
Business awareness and market understanding
Ability to influence executive-level decisions (ExCo)

Leadership & Behavioral Skills

Strong leadership and coaching abilities
Excellent teamwork and collaboration skills
Result-oriented mindset
High attention to detail

Communication Skills

Excellent written and verbal communication
Ability to work effectively with cross-functional teams and partners

Job Details

Category	Details
Job Identification	734
Posting Date	9 March 2026
Application Deadline	20 March 2026
Work Schedule	Full-time
Location	Dar es Salaam

How to Apply:

To submit your application, please follow the link provided below.

CLICK HERE TO APPLY

To apply for this job please visit erey.fa.em3.oraclecloud.com.

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