Job Title: Head of Business Growth – Mixxx by Yas (AXIAN Group)

Location:

Dar es Salaam, Tanzania

Application Deadline:

March 27, 2026

About Mixxx by Yas

Mixxx by Yas is a fast-growing fintech company under the AXIAN Group, a pan-African player operating in five African countries. We foster a stimulating fintech environment driven by innovation, agility, and impact.

Our young, passionate, and ambitious teams are shaping the financial services of tomorrow every day.

At Mixxx, we believe diversity is a source of strength. When candidates have equal skills, we encourage female applicants and actively work to create a fair, inclusive, and stimulating professional environment for everyone.

Joining Mixxx by Yas means becoming part of a dynamic team revolutionizing mobile money and digital financial services in emerging markets.

Qualifications and Experience

Bachelor’s degree in Economics, Business, Marketing, Technology, or related fields; MBA is an added advantage.
7+ years’ experience in mobile money, fintech, or related industries in emerging markets, preferably in product management, CVM (Customer Value Management), or marketing roles.
At least 3 years in a leadership position.

Core Responsibilities

Drive growth of core products through a targeted roadmap aligned with revenue and budget goals.
Enhance and evolve core product offerings based on customer needs and market trends.
Partner with product and engineering teams to prioritize features that improve adoption, retention, and revenue.
Develop and execute scalable acquisition strategies across markets and demographics.
Collaborate with telco partners to boost sales, distribution, and marketing efforts to improve conversion, engagement, and retention.
Design retention programs to reduce churn and increase customer lifetime value (CLV).
Re-engage dormant users through targeted campaigns and product improvements.
Lead segmentation and CVM initiatives, using data to tailor engagement, messaging, and go-to-market strategies.
Use predictive analytics, ML, and AI to personalize engagement, optimize lifecycle programs, and improve cross-sell and upsell.
Track and report key CVM metrics (CLV, churn, ROI, CAC, ARPU) to drive continuous improvement.
Develop and refine pricing models, conduct competitive analysis, and implement dynamic pricing strategies.
Build a strong analytics framework, deliver insights, and support business units with reporting and market intelligence.
Lead the SuperApp strategy, including roadmap design, UX optimization, ASO (App Store Optimization), and high-impact marketing.
Drive cross-functional alignment, represent the organization externally, and lead a high-performing growth team focused on innovation and execution.

Core Competencies

Deep understanding of product management, CVM, pricing, and analytical skills.
Strong understanding of the market and its nuances.
Experience with partnership development and negotiation in emerging markets.
Proven track record of driving product-led growth in a digital or mobile-first environment.

If this description corresponds to you, grow with us by applying before March 27, 2026.

How to Apply:

To submit your application, please follow the link provided below.

CLICK HERE TO APPLY

To apply for this job please visit axian-group.csod.com.

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