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Job Opportunity

Position: Marketing Executive — Branding

Company: Lumac Tanzania Enterprises Ltd
Location: Mbezi Beach, Makonde, Dar es Salaam
Employment Type: Full-Time
Department: Marketing
Reports To: HR Manager
Application Deadline: Open until filled (early applications encouraged)

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1. Role Overview

The Marketing Executive — Branding serves as the visual engine of Lumac Tanzania Enterprises. This role is responsible for building, protecting, and elevating the Lumac brand across all digital and physical platforms through compelling content, professional photography and videography, and high-quality graphic design.

This is a hands-on, results-driven role suited for a highly skilled, self-motivated professional capable of independently planning, shooting, and editing content that reflects the premium quality of Lumac’s products and brand ambition.

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2. Key Responsibilities

A. Content Creation & Media Production

• Plan, shoot, and produce high-quality photos and videos of completed projects
• Capture drone footage and aerial photography of sites and installations
• Conduct:
  • Product photography
  • Showroom shoots
  • Client testimonial recordings
• Film and edit:
  • Promotional videos
  • Project showcases
  • Social media reels and adverts
• Manage the full content production cycle from planning to final output
• Ensure timely delivery of all project media without backlog
• Maintain an organised content library (Google Drive & external storage)
• Operate and maintain all cameras, drones, and production equipment
• Cover company events, site visits, and field activities

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B. Graphic Design & Visual Identity

• Design:
  • Posters, banners, brochures, catalogues, flyers
  • Social media graphics and campaign visuals
• Ensure strict brand consistency (colours, fonts, tone, logo usage)
• Update and maintain the Lumac product catalogue
• Create large-format designs:
  • Billboards
  • Roll-up banners
  • Wall displays
• Develop:
  • Vehicle branding mockups
  • Outdoor advertising materials

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C. Digital Platforms & Social Media

• Create milestone and engagement content
• Support the sales team with:
  • Quotation visuals
  • Presentation materials
• Manage and grow company platforms:
  • Instagram, Facebook, TikTok
  • YouTube, LinkedIn
  • WhatsApp Business
• Develop and execute a monthly content calendar
• Run and monitor paid advertising campaigns (Meta Ads & Google Ads)
• Track performance metrics:
  • Engagement
  • Reach
  • Follower growth
• Respond to comments, messages, and enquiries professionally
• Stay updated on social media trends and platform algorithms

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D. Campaign Management & Brand Strategy

• Plan and execute marketing campaigns from concept to delivery
• Coordinate with external partners (media, photographers, agencies)
• Participate in marketing strategy meetings
• Represent the company at:
  • Events
  • Activations
  • Media engagements
• Support PR efforts, press coverage, and industry visibility
• Provide:
  • Weekly progress updates
  • Monthly performance reports

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3. Required Skills & Competencies

Technical Skills

• Photography (DSLR/Mirrorless, lighting, composition)
• Videography (filming, directing, audio capture)
• Drone operation and aerial media production
• Video editing tools:
  • Adobe Premiere Pro
  • CapCut
  • DaVinci Resolve
• Photo editing:
  • Adobe Lightroom
  • Adobe Photoshop
• Graphic design:
  • Adobe Illustrator
  • Adobe InDesign
  • Canva Pro
• Large-format design (billboards, banners, wraps)
• Social media management and paid advertising (Meta & Google)
• Content scheduling tools (Hootsuite, Buffer, or similar)

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4. Qualifications & Experience

Minimum Requirements

• Diploma or Degree in:
  • Mass Communication
  • Marketing
  • Journalism
  • Graphic Design
  • Fine Arts or related field
• Minimum 2 years of hands-on experience in content creation, design, or digital marketing
• Strong portfolio showcasing photography, videography, and design work
• Proficiency in Adobe Creative Suite
• Experience using DSLR or mirrorless cameras professionally
• Experience with drone operation (certification is an added advantage)

Added Advantages

• Experience in:
  • Construction
  • Architecture
  • Interior design
  • Real estate
• Proven success in growing social media accounts (organic & paid)
• Experience producing commercial/corporate video content
• Experience with outdoor advertising and print production

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How to Apply

Interested candidates should send their CV and cover letter to:
📧 vacancy@lumac.co.tz

Subject Line: Marketing Executive — Branding

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Equal Opportunity Statement

Lumac Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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