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LUMAC Marketing Excellence Framework

Job Opportunity

Position: Marketing Executive — Creative (2026)

Focus: Creative Strategy • Brand Excellence • Commercial Impact

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Part One: Role Overview

1.1 Position Summary

• Department: Marketing
• Reports To: HR Manager
• Peers: Marketing Executive — Branding
• Location: Dar es Salaam, Tanzania
• Employment Type: Full-Time
• Probation Period: 6 Months
• Application Deadline: Open until filled (early applications encouraged)

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1.2 The Creative Mandate

The Marketing Executive — Creative is not a support role—it is the originating intelligence behind everything LUMAC communicates.

Every campaign, visual, story, and message originates here. This role defines:

• How LUMAC looks
• How LUMAC sounds
• What LUMAC stands for
• How LUMAC is perceived

The Creative Executive does not wait for briefs—they anticipate, originate, and lead ideas. At LUMAC, creative output is not decoration; it is the brand itself.

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1.3 Core Identity of the Role

Creative Originator

• Generates foundational creative concepts, campaign themes, and positioning angles
• Builds the intellectual base others execute

Narrative Engineer

• Designs the emotional journey of every campaign
• Transforms projects into aspirational lifestyle stories

Storyteller

• Extracts and presents compelling transformation stories behind each project

Perception Architect

• Shapes LUMAC’s positioning as:
  • Premium
  • Authoritative
  • Disciplined
  • Innovative

Strategic Content Director

• Ensures every piece of content:
  • Has a clear purpose
  • Targets a defined audience
  • Drives commercial outcomes

Brand Intelligence Guardian

• Maintains consistency in:
  • Tone
  • Messaging
  • Strategic direction
• Prevents brand dilution or inconsistency

Creative Innovation Leader

• Studies evolving trends and audience psychology
• Introduces innovation that strengthens market positioning

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Part Two: Core Responsibilities

2.1 Creative Ideation & Strategy

• Act as the creative engine, continuously generating bold, original ideas
• Develop concepts proactively—before business demand arises
• Introduce high-impact ideas beyond traditional briefs

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2.2 Campaign Development & Management

• Lead campaigns from concept to performance review

Key Duties:

• Develop comprehensive creative briefs including:
  • Objectives
  • Target audience
  • Key message
  • Tone and format
  • Deadlines and direction
• Create visual mood boards with strategic rationale
• Oversee full campaign lifecycle:
  • Concept → Production → Approval → Launch → Analysis
• Ensure all outputs meet high creative standards before approval
• Conduct post-campaign reviews to refine future strategies

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2.3 Copywriting & Brand Voice

• Own and define all written communication

Includes:

• Social media captions
• Advertising headlines
• Email campaigns
• Brochures and catalogues
• Website content
• Video scripts
• Event and presentation narratives

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Part Three: Skills & Qualifications

3.1 Campaign Execution

• Ability to plan and execute multi-platform campaigns:
  • Social media (Instagram, Facebook, TikTok, YouTube, X)
  • Digital advertising
  • Traditional media
• Full ownership from concept to performance reporting

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3.2 Media Relations

• Build and maintain relationships with:
  • Online media
  • Traditional media
• Experience in:
  • Story pitching
  • Press coordination
  • Media partnerships
• Familiarity with Tanzanian media landscape is an advantage

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3.3 Content Creation & Presentation

• Strong creative thinking and idea generation
• Ability to:
  • Write
  • Design
  • Direct content
• Confident presentation of ideas to management

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3.4 Website Management

• Basic website management skills:
  • Updating content
  • Managing product pages
• Familiarity with WordPress or similar CMS (preferred)

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3.5 Digital Marketing Tools

• Working knowledge of:
  • Google Ads (Search, Display, YouTube)
  • Meta Ads Manager
  • Google Analytics
  • SEO fundamentals
• Ability to interpret data and optimize campaign performance

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3.6 Qualifications & Experience

Education

• Diploma or Bachelor’s Degree in:
  • Marketing
  • Business Administration
  • Communications
  • Public Relations
  • Or related field

Experience

• Minimum 2 years of hands-on experience in:
  • Marketing
  • Branding
  • Creative roles
• Experience in:
  • Product-based companies (preferred)
  • Construction / interior design / building materials (advantage)

Portfolio

• Strongly encouraged to submit a portfolio of previous work
• Portfolio carries significant weight in selection

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3.7 Personal Attributes

• Highly self-driven and proactive
• Creatively bold and innovative
• Detail-oriented with high quality standards
• Able to work independently
• Passionate about:
  • Branding
  • Storytelling
  • Building public brand presence

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How to Apply

Interested candidates should submit:

• CV
• Cover Letter
• Portfolio (strongly recommended)

📧 Email: vacancy@lumac.co.tz
Subject Line: Marketing Executive — Creative

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Equal Opportunity Statement

LUMAC Tanzania is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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