Purpose of the Job

Acts as a strategic liaison between specific business units and the central marketing team.
Develops tailored communication plans to drive growth and brand consistency.
Translates business goals into actionable marketing strategies, covering content creation, digital campaigns, internal communications, and stakeholder management.

Key Accountabilities

Marketing Management Functions

To develop Strategic Marketing Plans to support the company’s goals (including ad hoc events, tariff/pricing, seasonal activities)
Manage brand identity, look & feel, awareness and reputation and update elements and values as needed.
Develop cross functional relationships to leverage ideas and materials and align with the overarching brand identity.
Leverage both traditional and digital marketing tactics towards the creation of effective media campaigns and plans.
Conduct market analysis and research to identify trends and opportunities.
Works with other departments to develop new products and services using market insights.
Promote a customer-centric work culture within the Marketing and Communications department and throughout the organisation.
Encourage growth and development of team members.

Communications Management Function

Manage and monitor the corporate identity of the company’s brand across all public channels (web, social media, email and others).
Manage all internal communications.
Ensure all press releases, speeches, media columns, blogs, vlogs, podcasts are written to the highest standard using the company’s Brand Voice.
Manage all interactions with media houses and occasionally perform the role of the company’s spokesperson as per the directive of the CEO.
Maintain productive and positive relationships with the media houses and a current media database.
Provide protocol planning and management for meetings, hosting external stakeholders.
Develop and manage a Crisis Communications Management Plan.

Customer Experience Function

Develop and implement strategies to enhance customer journeys across all touchpoints (branch, mobile, ATM).
Analyze customer feedback, surveys (NPS/CSAT), and CRM data to identify pain points and areas for improvement.
Set service standards for front-line staff to ensure high-quality service, professionalism, and consistent brand experience.
Oversee the resolution of escalated complaints within mandated Turnaround Times (TATs).
Ensure compliance with financial consumer protection regulations and internal bank policies.
Lead training initiatives and coach staff on customer-centricity and service recovery.
Work with operations, sales, and IT teams to align service goals with business objectives.

Thinking Requirements and Working Complexity

Problem-solving and analytical skills to interpret market opportunities and emerging trends information.
Ability to identify risks and proactively work on mitigating the risks.

Knowledge and Experience Required of Job Holder

University Graduate from a recognized and well-established University.
A minimum of 5 to 10 years in management experienced in Marketing & sales, Public Relations, Communications and Corporate Affairs.
Ability to plan – 3 -5 years planning in terms of vision, mission and mandate.
Ability to plan workflow to maximize efficiency.
Ability to work as a team player.
Work closely with internal and external stakeholders.

FOR SUBMISSION OF YOUR APPLICATION

Interested and qualified applicants are requested to submit their application attaching current CV and a cover letter explaining why you are the best fit for the position by or before 5th June 2026 through the email TZ.Human.Resources@letshego.co.tz

Disclaimers: This advert is not an in-depth list of all duties and responsibilities associated with the position. Only short-listed candidates will be contacted.

(Female Candidates are highly encouraged to apply)

To apply for this job email your details to TZ.Human.Resources@letshego.co.tz

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