Dream Big. Build Iconic Brands with ABInBev.

Dreaming big is in our DNA. It defines who we are as a company, shapes our culture, and reflects our heritage. More than ever, it fuels our future—a future where we are always looking forward, always finding new ways to meet life’s moments, and always dreaming bigger.

At ABInBev, we seek people with passion, talent, and curiosity. We provide the teammates, resources, and opportunities needed to unleash full potential. When your strengths combine with ours, the impact is powerful.

Are you ready to join a team that dreams as big as you do?

Role Purpose

The primary purpose of this role is to develop and execute brand plans that contribute directly to the achievement of business objectives by building strong, relevant, and competitive brands in the marketplace.

Key Roles and Responsibilities

Brand Strategy & Performance

Analyse brand and market performance data to generate insights and identify brand issues and opportunities.
Articulate clear brand goals and objectives aligned with the defined role of the brand.

Brand Activation & Execution

Develop and implement winning activity plans that deliver brand strategy and objectives in line with the approved creative platform.
Deliver, measure, and evaluate brand activities to optimise in-market performance and marketing spend effectiveness.
Manage projects to ensure brand activations are delivered on time and within budget.

Stakeholder Engagement & Communication

Ensure clear communication of brand activities and execution standards to sales teams and channel partners.
Manage internal and external stakeholders effectively and drive excitement and alignment around the brand and its initiatives.

Key Attributes and Competencies

Strong written and verbal communication skills.
Solid analytical capability with good project management skills.
Strong interpersonal skills with the ability to manage internal and external stakeholders.
Action-oriented, results-driven mindset.

Minimum Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, or a related commercial discipline.
Minimum of two (2) years’ relevant experience in brand management, marketing, or commercial roles, preferably within FMCG, beverages, or other consumer-driven industries.
Demonstrated experience in developing and executing brand plans, including campaign planning, activation, and performance tracking.
Proven ability to analyse market, consumer, and performance data and translate insights into actionable brand initiatives.
Proficiency in Microsoft Office applications (Excel, PowerPoint, Word) for analysis, reporting, and presentations.

Additional Information

Band: VII

Equal Opportunity Statement

ABInBev is an equal opportunity employer. All appointments are made in line with ABInBev’s employment equity plan and talent requirements. The advert outlines the minimum requirements for the role, and management reserves the right to use additional relevant criteria during the shortlisting process.

About AB InBev

We are the world’s leading brewer, bringing people together for a better world. For centuries, the experience of sharing a beer has connected people and cultures—and even in today’s hyper-connected world, this simple act remains as meaningful as ever.

We are AB InBev, committed to driving growth that leads to better living for more people in more places. We do this through brands and experiences that bring people together, through our dedication to brewing the best beer with the finest ingredients, and through our commitment to helping farmers, retailers, entrepreneurs, and communities grow.

We are building a company designed to last—not just for the next decade, but for the next 100 years. Through our brands and investments in communities, we aim to become an integral part of consumers’ lives for generations to come.

Our diverse portfolio includes more than 500 beer brands worldwide, including global brands such as Budweiser, Corona, and Stella Artois; multi-country brands such as Beck’s, Castle, Castle Light, Leffe, and Hoegaarden; and a wide range of strong local champions across our markets.

To submit your application, please follow the link provided below.

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