Website Niajiri Platform
Niajiri is more than a hiring tool—it's a workforce development platform for employers and career seekers across Africa.
Business Development Executive
Job Summary
The Business Development Executive is responsible for driving revenue growth by identifying, engaging, and converting prospects across the company’s Lines of Business (LOBs). The role requires a strong understanding of sector-specific value propositions, consultative selling expertise, and the ability to collaborate closely with internal subject matter experts (SMEs) to move opportunities from initial engagement through to successful deal closure.
Key Responsibilities
1. Understanding Value Proposition & Market Segmentation
- Develop a strong understanding of the company’s Lines of Business (LOBs) and their value propositions across key industry sectors.
- Translate technical and functional capabilities of LOBs into clear business value for potential clients.
- Stay informed about industry trends, competitor offerings, and customer challenges relevant to each sector.
2. Prospect Identification & Qualification
- Identify and profile suitable prospects aligned with each LOB and target industry sector.
- Conduct market research to build and maintain a robust sales pipeline.
- Qualify leads based on business needs, budget, decision-making authority, and readiness to buy.
3. Stakeholder Mapping & Relationship Building
- Identify key stakeholders within prospect organizations, including business leaders, technical teams, and executive decision-makers.
- Develop and execute stakeholder engagement strategies tailored to each LOB.
- Build and maintain strong, trust-based relationships throughout the sales cycle.
4. Engagement, Presentations & Demonstrations
- Engage prospect stakeholders and effectively position LOB offerings to generate interest.
- Secure meetings, presentations, and product demonstrations.
- Collaborate closely with LOB Subject Matter Experts (SMEs) to prepare and deliver compelling presentations aligned with client needs.
5. Needs Discovery & Value Alignment
- Identify prospects’ business requirements, challenges, and pain points during engagements.
- Map these needs to relevant LOB capabilities and clearly articulate the value of proposed solutions.
- Provide market feedback to refine and strengthen value propositions.
6. Opportunity Advancement & Deal Closure
- Manage opportunities from post-presentation stage through Proof of Concept (PoC) where applicable.
- Work with internal teams to define PoC scope, success criteria, and timelines.
- Guide prospects through proposal development, negotiation, and final deal closure.
- Maintain accurate sales forecasting and pipeline reporting.
Qualifications & Experience
- Bachelor’s degree in Business, Marketing, Information Technology, or a related field.
- 3–5 years of experience in B2B business development, enterprise sales, or consultative selling.
- Experience selling technology, data, cybersecurity, analytics, or professional services solutions is an advantage.
- Proven track record of managing complex sales cycles involving multiple stakeholders.
Key Skills & Competencies
- Strong understanding of consultative and value-based selling
- Excellent stakeholder engagement and relationship-building skills
- Ability to translate technical solutions into business value
- Strong presentation, communication, and negotiation skills
- Ability to work collaboratively with technical and delivery teams
- High level of initiative, organization, and results orientation
Personal Attributes
- Strategic thinker with strong commercial awareness
- Customer-centric and solution-oriented
- Confident engaging senior-level stakeholders
- Resilient and persistent in complex sales environments
Core Skills Required
- Strategic thinking
- Communication skills
- Relationship management
- Negotiation and persuasion
- Problem-solving and analytical thinking
To apply for this job please visit app.niajiri.africa.