Lead: Regional Trade Marketing at Coca-Cola Kwanza , Mbeya – December 2025

Lead: Regional Trade Marketing – Mbeya
Details
Closing Date 2025/12/19
Reference Number CCB251212-3
Job Title Lead: Regional Trade Marketing – Mbeya
Job Category Commercial – Sales and Marketing
Company Coca-Cola Kwanza (Tanzania)
Job Type Permanent
Location – Country Tanzania
Location – Province Not Applicable
Location – Town / City Mbeya
Job Description

Coca-Cola Beverages Africa (CCBA) presents an exciting opportunity for a Country Lead: Trade Marketing to join the Mbeya team at CCBA. The role will report to the Revenue Growth & Trade Marketing Director.

CCBA is the 8th largest Coca-Cola authorised bottler in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume. With over 14 000 employees in Africa, CCBA group services more than 800 000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte.

The Regional Trade Marketing for Mbeya will be responsible for driving sales growth, improving merchandising and product visibility, enhancing customer engagement, and ensuring efficient resource utilization through effective trade marketing activations and strategic initiatives.

Key Duties & Responsibilities

Drive region-wide volume growth and market share through successful trade marketing activations in targeted regions and wholesale channels.

Ensure superior product placement, brand visibility, and impactful trade promotions across multiple retail channels to maximize retailer engagement and sales performance.

Increase customer participation through effective market activation events, product launches, and promotional campaigns to boost brand awareness and foster consumer loyalty.

Ensure timely execution of projects in line with Service Level Agreements (SLAs) with customers, focusing on key account management, channel profitability, and optimal utilization of the trade marketing budget to achieve maximum return on investment (ROI).

Analyze market trends, customer behavior, and competitor activities to identify opportunities and recommend actionable insights for trade marketing strategies.

Collaborate cross-functionally with Sales and Marketing teams to ensure alignment of trade programs with overall business goals and seamless execution.

Monitor and evaluate the performance of trade marketing initiatives, using KPIs and data-driven reports to measure effectiveness and recommend improvements.

Manage and develop relationships with key stakeholders, including distributors, wholesalers, and retail partners, to strengthen channel partnerships.

Train and support the sales team on brand guidelines, promotional tactics, and in-store execution standards to ensure consistency and excellence at the point of sale.

Ensure compliance with corporate brand guidelines and trade marketing policies, maintaining a consistent and professional brand presence across all touchpoints.

Skills, Experience & Education

The incumbent should at least have:

Education

Bachelor’s degree in Sales, Marketing, Business Administration or Public Relations

Experience

Five years trade marketing or frontline experience with a proven track record of delivering results
5 years of solid experience in sales and marketing, which ideally may include exposure to channel strategy, revenue growth management, and/or new product development
Demonstrated success in implementing merchandising, promotional, and activation campaigns to drive regional growth in an FMCG environment

Key Competencies & Attributes:

Agile thinker with the ability to make timely and effective decisions in complex, high-pressure situations.

Commercially pragmatic, demonstrating sound judgment while balancing long-term strategic goals with short-term execution needs.

Proven ability to assess and mitigate business risks, ensuring continuity and resilience in dynamic market environments.

Highly proficient in managing multiple projects simultaneously, with a strong focus on alignment with overall business objectives.

Strong leadership skills, with a demonstrated ability to inspire and elevate teams to achieve higher levels of performance.

Excellent business acumen, combined with a results-driven mindset and a strong track record in execution and delivery