Job Description

Why Airtel Africa?

At Airtel Africa, we act with passion, energy, and a strong can-do attitude. Innovation, combined with an entrepreneurial spirit, drives everything we do. If you are comfortable with “ordinary,” Airtel is not the place for you.

We champion diversity and inclusion, anticipate and adapt to change, and deliver solutions that enrich the lives of the communities we serve. We roll up our sleeves to win with our customers.

By choosing Airtel, you join a winning team and gain a brilliant opportunity to build a rewarding career across Airtel Africa’s diverse operating companies.

Airtel Africa is an equal opportunity employer and is fully committed to diversity and inclusion in the workplace.

Key Responsibilities

Smartphone Bundling and Upgrade Programs

• Support the uptake of smartphone bundling and upgrade programs
• Execute smartphone programs in line with business objectives
• Design and implement structured upgrade pathways to drive adoption
• Roll out pilot programs, measure uptake, refine go-to-market (GTM) strategies, and scale nationally
• Ensure smooth supply chain operations and stock availability at distributor and retail points

Sales Infrastructure and Partnerships

• Develop and manage Airtel smartphone sales infrastructure and drive sales volume growth
• Partner with OEMs and retailers on joint initiatives
• Collaborate with the marketing team to execute smartphone partnership initiatives across multiple channels
• Align incentives across partners, Airtel teams, and retail salesforces to ensure effective execution
• Identify and expand device-selling channels and retail outlets
• Conduct quarterly business reviews with OEMs and key retail partners

Performance Tracking and Customer Insights

• Track program KPIs and customer feedback
• Develop dashboards for real-time tracking of channel sales performance
• Collect structured customer feedback through surveys, NPS, and call-center insights
• Analyze data to identify gaps in pricing, availability, and customer experience
• Share actionable insights with leadership and partners to enable rapid strategy adjustments

Sales Growth and Innovation Initiatives

• Drive sales initiatives targeting diverse customer segments and markets
• Innovate customer acquisition and retention strategies
• Introduce device financing options and additional Airtel devices across sales channels
• Drive digital-first onboarding journeys, including app-based bundling and eKYC processes
• Execute loyalty-based upgrade schemes to retain channel customers
• Benchmark continuously against competitor offerings and global best practices

Qualifications

Educational Qualifications and Technical Skills

• Bachelor’s degree in Business Administration (BBA) or Commerce (B.Com)
• Experience with smartphone ecosystems and OEM partnerships
• Strong commercial acumen with proven execution capability

Relevant Experience

• Minimum 5 years’ experience in telecom, device management, or product marketing
• Experience in the telecom industry is mandatory

Behavioral and Competency Requirements

• Strong execution mindset with urgency, focus, and accountability for measurable outcomes
• Ability to prioritize customer needs while ensuring fairness, transparency, and satisfaction
• Proven ability to build strong relationships across teams and external partners
• Effective communicator with influencing skills
• Demonstrates ownership, agility, and resourcefulness
• Embraces innovation and calculated risk-taking