Marketing & Business Development Executive at Imara Life Care, Dar es Salaam March 2026

Marketing & Business Development Executive at Imara Life Care, Dar es Salaam March 2026

Job Title: Marketing & Business Development Executive

Alternative Titles: Commercial Growth Executive | Business Development & Marketing Lead

01 — THE OPPORTUNITY

Compelling Job Summary

We’re not looking for someone to fill a seat — we’re looking for someone to own a growth engine. This role sits at the intersection of marketing strategy, sales execution, and digital innovation.

You’ll work in a fast-moving environment where your ideas become campaigns, your campaigns become pipeline, and your pipeline becomes revenue. You’ll have real autonomy, real accountability, and real impact from Day 1. If you thrive on data, love experimenting, and see AI as a superpower rather than a threat — this role was designed for you.

02 — WHAT YOU’LL DO

Key Responsibilities

• Campaign Management: Drive end-to-end digital marketing campaigns across paid, organic, and social channels.

• Sales Cycle Ownership: Own the full sales cycle — from prospecting and outreach to closing and account growth.

• Data Optimization: Analyse performance data to continuously optimise conversion funnels and CAC/LTV ratios.

• AI Integration: Leverage AI tools to automate repetitive tasks, generate content, and surface insights.

• CRM Management: Build and manage CRM pipelines, ensuring data hygiene and accurate forecasting.

• Market Growth: Identify new market opportunities and translate them into actionable growth initiatives.

• Content Creation: Create compelling content and messaging that resonates with target personas.

• Strategic Collaboration: Collaborate cross-functionally with product, ops, and leadership to align go-to-market strategies.

03 — WHAT YOU BRING

Required Qualifications & Skills

• Experience: 1–4 years’ experience in marketing, sales, or a combined commercial role.

• Performance: Proven track record of hitting or exceeding KPIs.

• Tools: Hands-on experience with CRM platforms (HubSpot, Salesforce, or similar).

• Marketing Knowledge: Strong command of digital marketing channels (SEO, SEM, social, email).

• Analytical Skills: Data-literate: comfortable pulling reports and making decisions from metrics.

• Communication: Excellent written and verbal communication skills.

• Education: Bachelor’s degree in Business, Marketing, Communications, or equivalent experience.

04 — NICE TO HAVE

Preferred Qualifications

• Experience in a startup or high-growth SME environment.

• Familiarity with AI productivity tools (ChatGPT, Claude, Jasper, Perplexity, etc.).

• Exposure to performance marketing and paid media management.

• Knowledge of marketing automation platforms (Mailchimp, ActiveCampaign, etc.).

• Basic understanding of analytics tools: GA4, Looker Studio, or similar.

05 — WHO YOU ARE

Key Traits We’re Looking For

• Entrepreneurial: You think like an owner, not an employee.

• Relentlessly Curious: You ask why — and then test the answer.

• Digitally Native: New tools excite, not intimidate, you.

• Commercially Sharp: You connect marketing activity to revenue.

• Resilient: Rejection fuels you, it doesn’t deflate you.

• Self-Directed: You thrive with autonomy and own your outcomes.

06 — YOUR DIGITAL STACK

Technologies & Digital Tools

• CRM: HubSpot / Salesforce / Pipedrive

• Advertising: Google Ads / Meta Ads Manager

• Analytics: Google Analytics 4 / Looker Studio

• AI & Productivity: ChatGPT / Claude / Perplexity / Notion / Airtable / Monday.com

• Design: Canva / Figma (basic)

• Outreach: LinkedIn Sales Navigator / Mailchimp / Apollo.io / Lemlist

07 — HOW WE MEASURE SUCCESS

Performance Expectations & Success Metrics

• Pipeline Generated: Volume and value of qualified leads added monthly.

• Conversion Rate: MQL → SQL → Closed Won improvement over time.

• Revenue Contribution: Attributed revenue from owned marketing & sales channels.

• CAC & Campaign ROI: Cost-efficiency of campaigns and outbound initiatives.

• Content Performance: Engagement, reach, and conversion from content assets.

• CRM Health: Data accuracy, follow-up consistency, and pipeline hygiene.

08 — YOUR FUTURE HERE

Career Growth Opportunities

• Year 1 (Build Foundations): Master your channel, hit your numbers, and deeply understand the business and its customers.

• Year 2 (Lead Projects): Run campaigns and verticals independently — take ownership of a key market segment or product line.

• Year 3+ (Shape Strategy): Step into a Senior, Lead, or Head-of role — define direction, build a team, and drive company-level growth.

How to Apply :

Please submit your CV & Cover Letter by Email to :-

gbwirukiro@mkapafoundation.or.tz