Website Niajiri Platform

Niajiri is more than a hiring tool—it's a workforce development platform for employers and career seekers across Africa.

Key Responsibilities

1. Market Intelligence and Opportunity Identification

Conduct structured market research to identify potential customers, including:
- Government institutions
- Regulatory authorities
- Agribusiness firms
- Cooperatives
- Processors and exporters
- Logistics companies
- Utility operators
Map stakeholders within each value chain and maintain a qualified prospect database.
Analyze procurement pipelines, sector reforms, regulatory trends, and funding programs relevant to ICT adoption.
Monitor competitor positioning, pricing structures, and solution gaps in the market.

Develop annual and quarterly marketing plans aligned with revenue targets.
Segment customers by industry, including:
- Agriculture
- Livestock
- Fisheries
- Horticulture
- Utilities
- Transport
- Government
Design tailored marketing strategies for each sector.
Define value propositions for each product line, focusing on:
- Operational efficiency
- Regulatory compliance
- Traceability
- Data accuracy
- Cost optimization
Establish Key Performance Indicators (KPIs) for:
- Marketing campaigns
- Lead generation
- Conversion rates
- Brand visibility.

Collaborate with technical and sales teams to prepare:
- Proposals
- Concept notes
- Tender submissions
Support government procurement processes, including:
- Prequalification documentation
- Compliance requirements
Organize and coordinate:
- Client presentations
- Solution demonstrations
- Pilot engagements
Build strategic partnerships with industry associations, development partners, and technology collaborators.

Design and implement targeted marketing campaigns, including:

Industry exhibitions and trade fairs
Sector-specific forums and conferences
Stakeholder workshops and roundtables
Executive meetings and technical briefings
Product launch events and live system demonstrations
Track campaign Return on Investment (ROI) and maintain structured post-event follow-up processes.

Oversee the development and maintenance of corporate website content.
Ensure consistent publication of:
- Case studies
- Whitepapers
- Product briefs
- Sector insights
Supervise social media platforms (LinkedIn, X, Facebook, YouTube, and others) with a focus on professional audience engagement.
Manage:
- Search Engine Optimization (SEO)
- Paid digital campaigns
- Analytics and performance tracking
Ensure brand consistency across all digital and printed materials.

Lead the creation of high-quality marketing materials, including:

Ensure all content communicates technical credibility and measurable business value.

Build and maintain long-term relationships with key decision-makers in:
- Ministries
- Regulatory agencies
- Agribusiness corporations
- Industry bodies
Maintain a structured Customer Relationship Management (CRM) system to track engagement history and pipeline status.
Coordinate follow-ups and lead nurturing through structured communication cycles.

Support pricing strategy formulation based on market research.
Advise management on product–market fit adjustments.
Coordinate customer feedback loops to inform product development.
Identify opportunities for regional expansion and cross-sector penetration.
Ensure compliance with branding and communication standards in all external engagements.

To apply for this job please visit app.niajiri.africa.

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