Geo Marketing & Research Specialist at Vodacom September 2026

Employer: Vodacom Tanzania
Aggregate Function: Consumer
Business Area: Local Consumer Business Unit
Duty Station: Dar es Salaam, Tanzania
Employment Type: Full-Time
Contract Type: Permanent
Job Category: Marketing / Market Research / Business Intelligence / Telecommunications

About Vodacom

At Vodafone, the company is working to build a better future through a more connected, inclusive and sustainable world. Its global community combines technology and human spirit to empower people, businesses and communities.

Vodafone focuses on innovation, customer satisfaction and earning customer loyalty while encouraging employees to experiment, learn quickly and deliver results. The company also promotes an inclusive environment where employees can be themselves, share inspiration, embrace opportunities and make a real difference.

Role Purpose

The Geo Marketing & Research Specialist will support business growth and network investment decisions through geo-marketing analysis, market research, customer insights, competitor intelligence and performance monitoring.

The role is responsible for generating actionable insights that optimize network rollout, improve customer experience and enhance commercial performance. The position will also support the Manager – Geo Marketing & Research in ensuring timely delivery of research and geo-marketing activities.

Key Responsibilities

1. Geo-Marketing & Network Investment Support

• Conduct geo-marketing assessments to identify network expansion opportunities.
• Support site identification, feasibility studies and business case development.
• Analyze population, economic activities, competition and customer demand to assess location potential.
• Perform competitor coverage analysis and market mapping using GIS tools.
• Provide recommendations on site rollout, relocation and optimization initiatives.

2. Market Research & Customer Insights

• Coordinate primary and secondary market research projects.
• Design questionnaires and support fieldwork execution.
• Analyze customer behavior, satisfaction, usage trends and market opportunities.
• Translate research findings into actionable recommendations for commercial and network teams.

3. Business Intelligence & Performance Analysis

• Monitor site performance across revenue, subscriber growth, traffic, utilization and value segments.
• Develop regular reports and dashboards to support management decision-making.
• Identify underperforming sites and recommend corrective actions.
• Support network monetization initiatives through commercial analysis.

4. Competitor Intelligence

• Track competitor network rollout, pricing strategies, products and market activities.
• Produce competitor intelligence reports and recommend strategic actions.

5. Stakeholder Management

• Work closely with Commercial, Network, Regional, Finance and Strategy teams.
• Support the preparation of presentations, business cases and executive reports.
• Coordinate with regional teams to validate market opportunities and rollout priorities.

Qualifications, Skills, Competencies and Experience

Education and Experience

• Bachelor’s Degree in Marketing, Statistics, Economics, Geography, GIS, Business Analytics or a related field.
• At least 3 years’ experience in market research, geo-marketing, business intelligence or telecommunications analytics.

Technical Skills

• Proficiency in GIS and mapping tools such as MapInfo and Google Earth.
• Experience with business case modelling and reporting tools.
• Strong analytical and presentation skills.

Core Competencies

• Geo-Marketing and Spatial Analysis
• Market Research and Consumer Insights
• Business and Revenue Analysis
• Competitor Intelligence
• Data Interpretation and Visualization
• Stakeholder Management and Communication
• Project Coordination

Inclusion and Diversity

Vodafone is committed to attracting, developing and retaining talented people by providing a motivating and inclusive workplace where talent is recognized and rewarded.

The company promotes Inclusion for All, recognizing that diversity plays an important role in business success and encouraging everyone to become part of its journey.

How to Apply

Interested candidates should submit their applications through the official Vodacom/Vodafone careers portal using the link below:

CLICK HERE TO APPLY