Job Vacancy at People Project: Marketing Manager – Building Materials, Dar es Salaam – October 2026

Job Overview

Job Title: Marketing Manager – Building Materials
Recruitment Agency: People Project
Location: Dar es Salaam, Tanzania
Employment Type: Full-Time
Work Arrangement: On-Site
Application Deadline: 15 October 2026

About the Position

People Project is recruiting on behalf of its client, a leading international manufacturer in the building materials industry, seeking an experienced and commercially driven Marketing Manager to lead local marketing initiatives, strengthen brand positioning, and support business growth in Tanzania.

The successful candidate will be responsible for developing and implementing integrated marketing strategies across digital and traditional channels, driving showroom traffic, coordinating promotional campaigns, developing trade partnerships, and maintaining high standards of brand presentation.

The role will also involve overseeing the marketing team and supporting the rollout of customer and trade engagement programmes in line with the company’s commercial objectives.

Key Responsibilities

1. Marketing Strategy and Campaign Management

• Develop and implement integrated marketing strategies aligned with business objectives, brand positioning, and sales targets.
• Plan and execute promotional campaigns to increase brand visibility, customer engagement, showroom traffic, and sales opportunities.
• Monitor market trends, competitor activities, customer preferences, and emerging industry developments to identify marketing opportunities.
• Evaluate campaign effectiveness and prepare reports on key performance indicators, including reach, engagement, showroom traffic, and promotional outcomes.

2. Digital Marketing and Brand Development

• Oversee the management of social media platforms and other relevant digital marketing channels.
• Develop and maintain a structured content calendar covering product features, completed projects, customer applications, promotional campaigns, industry developments, and product launches.
• Plan and coordinate targeted digital advertising campaigns to reach relevant customer segments and support business growth.
• Establish collaborations with local influencers, home improvement content creators, interior designers, and other relevant industry stakeholders.
• Guide the development of engaging promotional content while ensuring consistency with the company’s brand identity and communication standards.

3. Showroom and Trade Marketing

• Plan and execute showroom promotional activities, including grand openings, seasonal campaigns, shopping fairs, designer engagement events, and product launches.
• Ensure effective showroom presentation through product displays, model room updates, promotional materials, and adherence to brand standards.
• Build and maintain relationships with tilers, bricklayers, interior designers, architects, contractors, and other relevant trade professionals to strengthen product awareness and generate business opportunities.
• Coordinate participation in industry exhibitions, trade fairs, and other market-facing events to enhance brand visibility.
• Identify opportunities to improve showroom customer engagement and deliver a consistent, high-quality customer experience.

4. Trade Engagement and Market Development

• Support the implementation and promotion of local customer engagement, trade loyalty, and partner development initiatives.
• Develop relationships with trade professionals and relevant industry stakeholders to encourage product awareness, engagement, and advocacy.
• Coordinate local promotional activities and communicate programme updates to relevant stakeholders.
• Monitor market feedback and provide insights to management to support continuous improvement and commercial growth.

5. Team Management and Capacity Building

• Lead, coach, and develop the marketing team to achieve agreed objectives and performance targets.
• Organise regular training on event planning, client engagement, negotiation, digital marketing, content development, and campaign execution.
• Establish clear responsibilities, work plans, and performance expectations for team members.
• Monitor performance and promote accountability, creativity, collaboration, and effective execution of marketing initiatives.

6. Stakeholder Management and Reporting

• Work closely with sales, showroom operations, management, and other relevant departments to align marketing initiatives with commercial priorities.
• Build and maintain relationships with key external stakeholders, including designers, contractors, trade partners, and major project clients.
• Prepare marketing plans, campaign proposals, budgets, and performance reports for management review.
• Use market intelligence and campaign data to recommend improvements and identify opportunities for brand growth.

Qualifications and Experience

Applicants should meet the following requirements:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of eight years of relevant marketing experience, including at least three years in a managerial or leadership role.
• Proven experience in brand development, retail or showroom marketing, and the successful launch or establishment of a premium brand.
• Proficiency in Microsoft Office applications, particularly PowerPoint for presentations and Excel for data analysis and reporting.
• Demonstrated experience in developing and executing integrated digital and traditional marketing campaigns.
• Ability to identify and apply relevant market trends, emerging product categories, and innovative marketing approaches.
• Fluency in English and Swahili is required.

Additional Advantage

Experience in any of the following industries will be an added advantage:

• Building materials
• Ceramics and tiles
• Home improvement
• Luxury retail
• Fast-moving consumer goods (FMCG)
• Mobile technology and consumer electronics

Proficiency in Hindi will also be an added advantage.

Application Instructions

Interested and qualified candidates should submit their applications through the official People Project recruitment website.

CLICK/TAP HERE TO APPLY:

Application Deadline: 15 October 2026

Important Note: The advertised application deadline has passed as of 29 October 2026. Interested applicants should check the official recruitment page to confirm whether the position is still accepting applications before submitting their applications.