Website Otapp Agency Company Limited
Otapp Agency Company Limited
Lead, Marketing and Communication
About OTAPP
Who We Are
OTAPP is a technology-driven company building innovative online solutions that automate and optimize business processes. The company leverages technology to save time, improve efficiency, and enhance transparency across operations.
Vision
To create innovative online technology solutions for the automation of business processes and harness the power of technology to enable saving of time and resources.
Mission
To be creative innovators of online technology-based value-adding solutions.
Value Proposition
OTAPP provides:
- Digital ticketing and transaction platforms across multiple industries
- Real-time dashboards for sales, operations, and financial visibility
- Integrated payment solutions and partner ecosystems
- Centralized operational control for multi-product and multi-location services
- Continuous expansion into data-driven operational excellence solutions
Job Title: Lead, Marketing and Communication
Job Summary
The Lead, Marketing and Communication is responsible for developing and executing OTAPP’s marketing strategies, overseeing communication campaigns, and ensuring that brand, content, and creative initiatives deliver measurable impact.
This role leads the marketing function, coordinates with creative teams, and ensures all campaigns, digital platforms, and offline communications align with business goals and strategic objectives. The position drives engagement, growth, and brand recognition through integrated marketing efforts.
Role Overview
The Lead, Marketing and Communication serves as the primary contributor to the marketing function, handling campaign planning, execution, and performance analysis.
The role works closely with internal teams to guide visual and creative outputs, ensuring brand consistency and enhancing campaign effectiveness. The position ensures that all marketing initiatives are strategically aligned, innovative, and capable of delivering measurable business results.
Educational Qualifications and Experience
Applicants should meet the following requirements:
- Bachelor’s degree in Marketing, Communication, Business Administration, or a related field
- Minimum of three (3) years of experience in marketing strategy, brand management, or communications leadership
- Proven track record of managing campaigns, teams, and multi-channel marketing initiatives
- Experience in digital marketing, traditional marketing, social media management, and content strategy
- Strong strategic thinking, analytical, and problem-solving skills
- Proficiency in marketing tools, analytics platforms, and content management systems
- Excellent communication, presentation, and interpersonal skills
- Ability to manage multiple campaigns and priorities within tight deadlines
- Knowledge of branding, design principles, and creative production processes is an added advantage
- Strong customer service and stakeholder engagement skills
- Experience in market research and generating data-driven insights for decision-making
- Proven sales and marketing strategy capabilities to support business growth and brand awareness
- Ability to coordinate, motivate, and inspire teams in a fast-paced environment
- Demonstrated success in developing innovative campaigns and achieving measurable results
- Knowledge of the local market will be an added advantage
Key Responsibilities
The successful candidate will be responsible for:
- Developing and implementing marketing and communication strategies aligned with business objectives
- Leading and managing multi-channel marketing campaigns and brand initiatives
- Overseeing traditional and digital marketing activities, including media campaigns, activations, social media, and content marketing
- Ensuring consistency in branding, messaging, and communication across all platforms
- Coordinating with internal teams and external partners on campaigns, events, and activations
- Monitoring campaign performance, preparing reports, and providing strategic recommendations
- Managing marketing budgets, resources, and campaign timelines
- Leading, mentoring, and supporting the growth and performance of the marketing team
- Driving brand awareness, customer engagement, and business growth through innovative marketing initiatives
Core Competencies
- Strategic Marketing Planning
- Brand Management
- Digital Marketing
- Content Development
- Campaign Management
- Market Research and Analytics
- Leadership and Team Coordination
- Communication and Public Relations
- Budget Management
- Stakeholder Engagement
- Creative Thinking and Innovation
- Results-Oriented Decision Making
This position is ideal for a dynamic marketing professional who is passionate about technology, brand growth, and delivering measurable business impact through innovative marketing and communication strategies.
How to Apply:
To submit your application, please follow the link provided below.
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