Assistant Marketing Manager Job Vacancy At Group MFI

Job Opening at Group MFI

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Assistant Marketing Manager – Group MFI

• Role Overview: The Assistant Marketing Manager will play a key role in developing and executing marketing strategies that build brand awareness, drive engagement, and generate business growth across Africa. This role is ideal for someone with a learning mindset who thrives in a fast-paced, multi-country environment and is eager to make a tangible impact.

Key Responsibilities

Marketing Strategy, Brand Development & Management

• Support the development and execution of marketing strategies aligned with business objectives.

• Ensure brand consistency across all marketing and communication touchpoints.

• Maintain the brand look and feel for quality and consistency for all physical assets.

• Work closely with country teams to adapt and localize marketing initiatives for diverse markets across Africa.

Content Development & Digital Marketing

• Get involved in management of content creation for physical and digital brand assets.

• Execute video marketing initiatives, including client testimonials, case studies, and product education content.

Market Research & Performance Analytics

• Conduct market research and competitive analysis to identify growth opportunities.

• Track and report on key marketing performance metrics to optimize campaigns and enhance ROI.

• Provide strategic recommendations based on data-driven insights.

Event Management & Partner Engagement

• Plan, coordinate, and execute corporate and partner events and exhibitions, ensuring impactful brand representation.

• Oversee and execute all event logistics, including invitations, setup and branding, and post-event communications.

Communications & Public Relations

• Act as a key liaison between internal teams, external stakeholders, and media partners.

• Manage development of internal marketing communications, including newsletters and key business updates.

• Support PR initiatives and corporate storytelling to enhance MFI’s industry presence.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 3–5 years of marketing experience, preferably in a B2B or technology-driven industry.

• Proven expertise in digital marketing, content creation, and event management.

• Strong project management and stakeholder engagement skills.

• Experience working across multi-country markets in Africa is an advantage.

Preferred Skills & Competencies

• Strategic yet hands-on and able to execute marketing initiatives with precision in a timely manner.

• Strong storytelling skills, with a knack for creating compelling content.

• Excellent understanding of digital marketing trends, analytics, and automation tools.

• Experience in marketing operations, video marketing, and brand storytelling.

• French language skills (a plus, considering North & West Africa engagement).

Why Join Group MFI?

• Be part of a fast-growing, pan-African organization with international exposure.

• Collaborate with global technology leaders and drive high-impact marketing campaigns.

• Gain hands-on experience in modern marketing strategies, B2B storytelling, and digital engagement.

• Work in an innovative, fast-paced environment with significant opportunities for growth and career advancement.

Application Details

• Where to Send: Send your CV & Cover Letter to hr.tz@groupmfi.co.tz

• Email Subject Line: Assistant Marketing Manager Application