Regional Marketing Manager – Africa

MSI Reproductive Choices

About MSI Reproductive Choices

MSI Reproductive Choices is one of the world’s leading providers of sexual and reproductive healthcare. The organization is committed to ensuring that everyone has the right to choose by providing access to contraception, safe abortion services, and life-saving post-abortion care.

With nearly 9,000 employees across 36 countries, MSI operates through locally led teams that deliver high-quality, client-centered healthcare services. Through sustainable and innovative service models, MSI helps women and girls make informed reproductive health decisions and improve their quality of life.

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Position Title

Regional Marketing Manager – Africa

Contract Type

Fixed-Term Contract (1–2 Years)

Working Hours

Full-time (35 hours per week, Monday to Friday; local arrangements may vary by country)

Salary Band

BG 9 (Salary determined according to local country salary structures)

Duty Stations

The position may be based in any of the following locations:

• Tanzania
• Uganda
• Kenya
• Ethiopia
• Ghana
• Nigeria
• Senegal
• Sierra Leone
• Zambia
• Zimbabwe
• London, United Kingdom (minimum 2 days per week in office)

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Role Overview

The Regional Marketing Manager – Africa will lead MSI’s regional marketing strategy, performance management, and capability development across African markets.

The role is responsible for translating global brand and product strategies into impactful regional marketing initiatives that drive:

• Demand generation
• Client acquisition and retention
• Brand visibility
• Commercial performance
• Market growth

The successful candidate will provide strategic leadership to country programmes (CPs), ensuring marketing activities are insight-driven, performance-focused, scalable, and locally relevant.

This position combines strategic planning, stakeholder engagement, performance management, and capability building to strengthen MSI’s marketing effectiveness across Africa.

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Key Responsibilities

Regional Marketing Strategy

• Develop and implement regional marketing strategies aligned with MSI’s global objectives.
• Translate global brand and product strategies into market-specific initiatives.
• Ensure marketing approaches are relevant to diverse African markets.
• Drive consistent brand positioning across the region.

Brand Management

• Maintain strong brand stewardship across all country programmes.
• Balance adherence to global brand standards with local market adaptation.
• Ensure consistent messaging and brand identity across campaigns and channels.

Campaign Development & Execution

• Lead integrated marketing campaigns across:
  • Digital channels
  • Traditional media
  • Community engagement platforms
  • Behaviour change communication initiatives
• Support countries in planning and executing effective campaigns.
• Ensure campaigns are data-driven and results-oriented.

Market Insights & Consumer Understanding

• Utilize market research and consumer insights to guide strategy.
• Analyze customer behavior, segmentation, and market trends.
• Convert insights into actionable marketing plans.

Performance Management

• Define and monitor key marketing performance indicators (KPIs).
• Measure campaign effectiveness and return on investment.
• Drive continuous improvement through data analysis and performance reviews.

Capability Building

• Coach and mentor country-level marketing teams.
• Strengthen marketing competencies across country programmes.
• Establish best practices and performance standards throughout the region.

Stakeholder Engagement

• Collaborate with:
  • Country leadership teams
  • Global marketing teams
  • External agencies
  • Strategic partners
• Influence decision-making and drive accountability for marketing results.

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Required Skills

Applicants should demonstrate:

• Strong brand management and brand stewardship capability
• Strategic marketing planning expertise
• Ability to interpret data and convert insights into practical marketing strategies
• Experience in integrated marketing across digital and offline channels
• Strong stakeholder management and influencing skills
• Project management and prioritization capabilities
• Team coaching and mentoring skills
• Knowledge of social marketing principles
• Understanding of behaviour change communication (BCC)
• Strong communication and presentation skills
• Ability to operate effectively in complex, multi-country environments
• Strong understanding of marketing analytics and performance measurement

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Required Experience

Candidates should possess:

• 6–8+ years of professional experience in:
  • Marketing Management
  • Brand Management
  • Commercial Marketing
  • Strategic Communications
• Significant experience working within African markets.
• Hands-on experience understanding:
  • Consumer behavior
  • Channel dynamics
  • Market realities across Africa
• Experience managing marketing agencies and integrated campaigns.
• Experience leading and influencing country-level marketing teams.
• Experience driving accountability and performance across multiple markets.
• Experience working in one or more of the following sectors:
  • Healthcare
  • Social Marketing
  • FMCG
  • Regulated Service Industries
• Experience working in culturally diverse and resource-constrained environments.

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Education Requirements

A degree in any of the following fields is desirable:

• Marketing
• Communications
• Business Administration
• Public Health
• Related disciplines

Equivalent professional experience may also be considered.

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Ideal Candidate Profile

MSI is seeking a professional who is:

• Strategic and commercially minded
• Results-driven
• Innovative and adaptable
• Skilled at building relationships across cultures
• Comfortable working in dynamic and evolving environments
• Passionate about creating positive social impact
• Capable of leading marketing transformation across multiple countries

Important: Applicants must be fully aligned with MSI Reproductive Choices’ mission and must be unequivocally pro-choice.

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Application Deadline

16 June 2026

Exceptional candidates may be invited for interviews before the closing date.

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Additional Information

• Internal MSI employees will be appointed according to their country programme salary structures.
• Local employment terms and conditions will apply.
• MSI Reproductive Choices is an equal opportunity employer committed to diversity, inclusion, safeguarding, and professional excellence.

Location Eligibility

Applications are welcome from candidates based in:

• Tanzania
• Uganda
• Kenya
• Ethiopia
• Ghana
• Nigeria
• Senegal
• Sierra Leone
• Zambia
• Zimbabwe
• United Kingdom

Only shortlisted candidates will be contacted.

 

How to Apply:

To submit your application, please follow the link provided below.

CLICK HERE TO APPLY