Website Vodacom Tanzania
Vodacom Tanzania
Vodacom Tanzania
Job Vacancy: Brand Manager
Company: Vodacom Tanzania
Position: Brand Manager
Industry: Telecommunications
Employment Type: Full-Time
Role Summary
The Brand Manager will lead the development and execution of Vodacom Tanzania’s brand strategy, ensuring consistent brand experiences across all customer touchpoints.
The role is responsible for driving integrated marketing initiatives that strengthen brand equity, increase customer consideration, and support business objectives through effective planning, agency leadership, and performance management.
Key Responsibilities
1. Brand Strategy & Planning
- Translate brand strategy into annual brand and go-to-market plans.
- Develop and manage the annual brand and marketing calendar.
- Drive integrated marketing initiatives that support business priorities.
- Ensure all brand activities align with Vodacom’s brand positioning and strategic objectives.
2. Campaign & Creative Leadership
- Lead the end-to-end development and delivery of integrated brand campaigns.
- Manage creative, media, digital, and activation agencies to deliver high-quality campaigns.
- Ensure campaign executions comply with Vodacom’s brand framework and guidelines.
- Collaborate with cross-functional teams to deliver seamless brand experiences across all channels.
3. Brand Performance & Insights
- Monitor brand health, campaign effectiveness, and key brand performance indicators.
- Analyse market trends, consumer insights, and competitor activities to identify opportunities.
- Measure campaign performance and recommend optimisation strategies.
- Provide regular performance reports and strategic recommendations to stakeholders.
4. Stakeholder & Agency Management
- Build strong relationships with internal and external stakeholders to ensure effective campaign delivery.
- Manage agency relationships through clear briefs, accountability, and quality execution.
- Coordinate cross-functional teams to deliver integrated marketing initiatives.
- Promote collaborative ways of working that improve speed, quality, and business impact.
5. Governance & Budget Management
- Ensure marketing investments deliver measurable business value.
- Maintain governance across campaign planning, approvals, and brand compliance.
- Monitor project delivery to ensure initiatives are completed on time and within budget.
6. Internal Brand & Employee Engagement
- Lead internal brand initiatives that strengthen employee engagement and brand advocacy.
- Partner with departments to deliver internal communication campaigns.
- Ensure employees understand and consistently represent the Vodacom brand.
- Support internal launches and initiatives that reinforce company culture and purpose.
Skills & Experience Required
Applicants should have:
- 3–5 years’ experience in:
- Brand Management.
- Marketing.
- Integrated Communications.
Experience should preferably be within:
- FMCG.
- Telecommunications.
- Similar fast-paced industries.
Additional requirements:
- Proven experience managing integrated marketing campaigns from strategy development through execution.
- Experience managing creative, media, and digital agency partners.
- Strong stakeholder management and cross-functional project coordination skills.
Key Performance Indicators (KPIs)
The successful candidate will be measured based on:
- Improvement of brand equity and brand consideration.
- Delivery of integrated campaigns on time and within budget.
- Achievement of campaign performance targets and business objectives.
- Strengthening brand consistency across all customer touchpoints.
About Vodacom
Vodacom is a leading international telecommunications company serving millions of customers.
The company believes connectivity is a force for good and uses technology to improve people’s lives, connect communities, and support a sustainable future.
Vodacom is committed to:
- Diversity and inclusion.
- Equal representation.
- Creating a workplace where employees feel safe, valued, and empowered.
Application Information
Candidates who may not meet every listed requirement are encouraged to apply if they believe their skills and experience align with the role, as they may be considered for this or other opportunities within Vodacom.
Vodacom Tanzania
Together we can.
How to Apply:
To submit your application, please follow the link provided below.
To apply for this job please visit jobs.vodafone.com.