Job Vacancy: Digital Media Specialist

Company: Vodacom Tanzania
Position: Digital Media Specialist
Employment Type: Full-Time
Industry: Telecommunications

Role Summary

The Digital Media Specialist will lead Vodacom Tanzania’s digital presence across owned digital channels by developing and executing digital strategies, managing social media performance, planning content, driving audience engagement, and leveraging analytics to strengthen brand visibility and business performance.

The role works closely with internal teams and agency partners to ensure digital initiatives are insight-driven, measurable, and aligned with Vodacom’s marketing and business objectives.

Key Responsibilities

1. Digital Strategy & Channel Management

Develop and implement Vodacom’s digital and social media strategy in alignment with business and marketing objectives.
Manage and optimise the brand’s presence across owned digital platforms.
Identify opportunities to grow digital audiences, increase engagement, and strengthen brand advocacy.

2. Content Strategy & Campaign Delivery

Lead digital content planning and coordinate agency execution across digital channels.
Ensure all content aligns with:
- Brand guidelines.
- Campaign objectives.
- Audience insights.
Support successful execution of integrated digital campaigns.

3. Digital Performance & Analytics

Monitor and evaluate digital campaign performance using analytics and reporting tools.
Generate actionable insights and recommend optimisation strategies.
Track key digital performance indicators (KPIs).
Prepare regular digital performance reports for stakeholders.

4. Social Listening & Digital Innovation

Monitor:
- Brand sentiment.
- Customer conversations.
- Competitor activities.
- Emerging digital trends.
Identify opportunities for:
- Real-time customer engagement.
- Digital innovation.
- Continuous improvement.
Recommend new tools, technologies, and best practices to enhance digital performance.

5. Stakeholder & Agency Management

Partner with internal teams to deliver integrated digital initiatives.
Manage relationships with:
- Creative agencies.
- Media agencies.
- Digital agency partners.
Ensure quality and timely delivery of digital projects.
Provide strategic digital guidance to support marketing and communication initiatives.

Core Competencies Required

Applicants should demonstrate skills in:

Digital strategy development.
Social media management.
Content planning and audience engagement.
Digital analytics and performance optimisation.
Social listening and consumer insights.
Digital media and campaign management.
Stakeholder and agency management.
Data-driven decision-making.
Strong communication and presentation skills.

Key Performance Indicators (KPIs)

Performance will be measured through:

Growth in digital audience engagement and online communities.
Digital campaign performance against agreed KPIs.
Improvement in brand sentiment and share of voice across digital platforms.
Timely delivery of digital campaigns and reporting.

About Vodacom

Vodacom is a leading international telecommunications company serving millions of customers worldwide.

The company believes connectivity is a force for good and uses technology to:

Improve people’s lives.
Connect communities.
Create a sustainable and inclusive future.
Support customers in achieving their goals.

Vodacom promotes a diverse and inclusive workplace where employees from different backgrounds, experiences, and perspectives can thrive.

Application Information

Candidates who do not meet every listed requirement but believe they have relevant skills and experience are encouraged to apply, as they may be considered for this or other suitable opportunities.

Job Type: Full-Time

Interested candidates should submit their applications through the official Vodacom careers portal.

Application Deadline: As specified on the employer application portal.

Vodacom Tanzania
Together we can.

How to Apply:

To submit your application, please follow the link provided below.

CLICK HERE TO APPLY

To apply for this job please visit jobs.vodafone.com.

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