JOB VACANCY: MARKETING DIRECTOR

Company: BitTech Limited (Meridianbet Tanzania)
Location: Dar es Salaam, Tanzania
Employment Type: Full-Time

Position Overview

BitTech Limited (Meridianbet Tanzania) is seeking a highly experienced and results-driven Marketing Director to lead the development and execution of the company’s marketing, branding, and customer acquisition strategies. The ideal candidate will have strong leadership capabilities, extensive experience managing large-scale marketing campaigns, and proven ability to build strategic partnerships across media and business sectors.

Key Responsibilities

• Develop and execute the company’s overall marketing and branding strategy.
• Build and maintain strategic partnerships with television stations, radio stations, newspapers, and other media houses for advertising and promotional campaigns.
• Plan, implement, and oversee marketing campaigns across traditional and digital media platforms.
• Increase brand awareness and customer acquisition through innovative marketing initiatives.
• Develop strategies to promote Meridianbet products, campaigns, events, and promotional activities.
• Monitor and evaluate campaign performance using marketing analytics and engagement metrics.
• Prepare regular reports on campaign performance, return on investment (ROI), customer reach, and engagement.
• Manage the company’s social media presence and ensure consistent brand messaging across platforms.
• Identify new marketing opportunities, sponsorships, and strategic partnerships.
• Coordinate public relations activities and maintain positive relationships with media stakeholders.
• Manage the marketing budget and ensure cost-effective execution of campaigns.
• Conduct market research and competitor analysis to identify industry trends and business opportunities.
• Lead, mentor, and develop the marketing team to achieve departmental objectives.
• Collaborate with Operations, Retail, Online, Product, Customer Support, and other departments to ensure successful implementation of marketing initiatives.
• Organize promotional events, product launches, sponsorships, and community engagement activities.
• Ensure all marketing activities comply with company policies and relevant regulatory requirements.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
• A Master’s degree will be an added advantage.
• Minimum of 5 years’ experience in a senior marketing leadership role.
• Experience in the betting, gaming, telecommunications, FMCG, or media industry will be an added advantage.
• Proven experience managing large-scale marketing campaigns and media partnerships.

Required Skills & Competencies

• Excellent leadership and people management skills.
• Strong negotiation and relationship-building abilities.
• Outstanding communication and presentation skills.
• Strong analytical and reporting skills.
• Experience in digital marketing, social media management, and performance analytics.
• Creative thinking with a strong commercial mindset.
• Ability to work under pressure and meet tight deadlines.
• Excellent project management and organizational skills.

How to Apply

Interested and qualified candidates should submit their application letter and Resume combined into one PDF document.

Applications should be sent no later than 31st August 2026 to:

📧 hr@bittech.co.tz

Note: Only shortlisted candidates will be contacted.