Head of Marketing – Ramada Resort by Wyndham Dar es Salaam

Job Title: Head of Marketing
Company: Ramada Resort by Wyndham Dar es Salaam
Department: Marketing
Location: Dar es Salaam, Tanzania
Employment Type: Full-time
Reports To: Cluster General Manager
Dotted-Line Reporting: Director of Creative
Posted: 26 August 2026

Job Purpose

Ramada Resort Dar es Salaam is seeking a commercially focused Head of Marketing to lead and execute marketing strategies across its hotel cluster. The successful candidate will be responsible for strengthening brand positioning, increasing customer acquisition and direct bookings, and delivering measurable revenue growth.

Key Responsibilities

1. Marketing Strategy & Commercial Performance

• Develop and execute the annual cluster marketing strategy and communications plan.
• Align marketing activities with the commercial objectives of the hotel cluster.
• Develop campaigns to increase occupancy, ADR, RevPAR, direct bookings, F&B revenue, MICE, weddings, events, and corporate/leisure demand.
• Measure campaign performance, revenue contribution and ROI.
• Use hotel commercial performance data to guide marketing decisions.

2. Digital Marketing & Customer Acquisition

Manage and optimize:

• SEO and SEM
• Google Ads
• Paid social media
• Meta Business Suite and Ads Manager
• Email marketing
• CRM systems
• Hotel websites and CMS platforms
• Google Analytics
• Online listings

Monitor website traffic, conversion rates, campaign attribution, customer acquisition costs and other digital KPIs.

3. Creative Content & Brand Management

• Develop creative concepts and content for websites, social media, email campaigns, advertisements, brochures, menus and promotional materials.
• Prepare and manage creative briefs.
• Manage creative agencies, photographers, videographers, designers and other suppliers.
• Oversee photography and videography.
• Ensure all marketing materials meet required quality and brand standards.
• Maintain consistent brand positioning across all properties and channels.
• Support launches of new hotel products, services, restaurants, facilities and experiences.

4. Online Reputation & Customer Engagement

• Manage guest reviews and ratings.
• Respond to customer feedback and reviews.
• Strengthen online reputation and customer engagement.

5. Sales, Revenue & Commercial Collaboration

• Work with the Revenue Manager on offers, packages and demand-generation campaigns.
• Collaborate with the Cluster Sales Manager on lead generation, corporate campaigns, MICE, weddings, events and travel trade initiatives.

6. Partnerships, PR & Events

Develop partnerships with:

• Airlines
• Tourism boards
• Travel agencies and tour operators
• Corporate organizations
• Event planners
• Media organizations
• Influencers
• Lifestyle partners

Manage PR, influencer campaigns, familiarization trips, exhibitions, roadshows, trade fairs, launches and sponsorships.

7. Agency, Budget & Supplier Management

• Manage external marketing and creative agencies.
• Develop and manage the annual marketing budget.
• Monitor expenditure against approved budgets.
• Evaluate spending based on ROI, revenue contribution, lead generation and campaign performance.
• Negotiate with suppliers and monitor their performance.

8. Reporting & Market Analysis

Prepare monthly, quarterly and annual reports covering:

• Campaign performance
• Digital marketing KPIs
• Revenue contribution
• ROI
• Budget performance

Monitor competitors, market trends, customer behaviour and emerging opportunities, and provide recommendations to the Cluster General Manager.

Qualifications & Experience

Applicants should have:

• A Bachelor’s degree in Marketing, Business Administration, Communications, Hospitality Management or a related field.
• At least 5 years of progressive marketing experience, preferably in hospitality, hotels, tourism, F&B or lifestyle sectors.
• Multi-property hotel marketing experience is strongly preferred.
• Proven experience developing commercially driven marketing strategies that deliver measurable revenue and business results.
• Strong practical knowledge of SEO, SEM, Google Ads, paid social media, Meta Ads Manager, CRM, email marketing, Google Analytics, website and CMS management.
• Strong understanding of digital analytics, campaign attribution, conversion tracking and marketing ROI.
• Knowledge of hotel commercial metrics including Occupancy, ADR, RevPAR, direct bookings, F&B, MICE, weddings and events.
• Experience in agency management, creative briefing, project management, budget management and supplier negotiation.
• Strong creative and visual judgment.
• Excellent brand management and marketing communications skills.

How to Apply

Interested candidates should submit:

• Updated CV
• Copies of relevant academic certificates

Send applications by email to:

careers@ramadaresortdar.com