Growth Marketing Lead – ShuleSoft Limited

Company: ShuleSoft Limited
Position: Growth Marketing Lead
Job Category: Marketing / Digital Marketing
Employment Type: Full Time
Location: Dar es Salaam, Tanzania
Salary: Competitive
Number of Positions: 1
Application Deadline: 30 September 2026

About the Role

ShuleSoft Limited is seeking a Growth Marketing Lead to lead demand generation, brand positioning, and digital marketing strategy for ShuleSoft Group.

The successful candidate will be responsible for generating leads, strengthening ShuleSoft’s brand presence across African markets, and delivering measurable growth in the sales pipeline. The role will also involve leading the Marketing Designer and working closely with the Sales Lead to improve lead conversion.

Key Responsibilities

• Develop and execute multi-market digital marketing strategies for ShuleSoft Core and SafariChat.ai.
• Manage paid digital advertising campaigns through Meta Ads and Google Ads.
• Monitor and optimize Return on Ad Spend (ROAS).
• Lead content strategy across:
  • Social media
  • Email marketing
  • SEO
  • WhatsApp broadcasts
  • Thought leadership
• Direct and brief the Marketing Designer on campaign creatives and brand assets.
• Manage the marketing calendar and content pipeline.
• Ensure marketing assets are completed ahead of publication deadlines.
• Analyse marketing performance data and optimize Customer Acquisition Cost (CAC) and conversion rates.
• Develop go-to-market strategies for new product launches.
• Plan and execute landing pages, email sequences, and launch campaigns.
• Build and manage referral and affiliate programmes.
• Collaborate with the Sales Lead to establish:
  • Marketing Qualified Lead (MQL) definitions
  • Lead scoring
  • Lead handover protocols

Preferred Qualifications and Experience

• Bachelor’s degree in Marketing, Business, IT, or a related field.
• 3+ years of experience managing multi-channel B2B/SaaS digital marketing.
• Strong hands-on experience with Meta Ads and Google Ads.
• Proven ability to optimize advertising campaigns and improve ROAS.
• Strong data analysis skills, particularly in:
  • Conversion funnels
  • Customer Acquisition Cost (CAC)
  • Lead generation
  • Marketing pipelines
• Experience managing content across social media, SEO, email marketing, and automated WhatsApp campaigns.
• Experience managing marketing calendars and preparing clear design briefs.
• Ability to guide creative and visual asset production.
• Experience developing go-to-market strategies and product launch campaigns.
• Experience creating landing pages and email launch sequences.
• Experience working with sales teams on MQLs, lead scoring, and lead handovers.
• Excellent campaign writing and communication skills in both English and Swahili.

Benefits

The successful candidate will receive:

• Bonus
• Training opportunities
• NHIF health benefits

Application Details

Position: Growth Marketing Lead
Company: ShuleSoft Limited
Location: Dar es Salaam, Tanzania
Employment Type: Full Time
Vacancies: 1
Salary: Competitive
Deadline: 30 September 2026

How to Apply

Candidates must create or verify a ShuleSoft Talent Network account before applying.

CLICK/TAP HERE TO APPLY:

ShuleSoft Limited encourages candidates from all backgrounds to apply.