Website Niajiri Platform
Niajiri Platform connects talented career seekers with employers across Africa
HR Business Partner – Sales
Job Description
The HR Business Partner – Sales will act as a strategic partner to the Sales Leadership team, driving people strategies that support revenue growth, market expansion, and sales capability development. The role will focus on talent acquisition, performance management, sales capability building, productivity enhancement, and retention of high-performing sales talent.
Key Responsibilities
Partner with Sales Director and Regional Managers to align HR initiatives with sales growth objectives
Support manpower planning aligned with territory expansion and distributor growth
Drive sales productivity and performance improvement initiatives
Support organizational restructuring, territory optimization, and sales force effectiveness programs
Provide HR insights to support sales strategy execution
Lead recruitment of sales roles including: Territory Sales Officers, Area Sales Managers, Key Account Managers, Technical Sales Executives
Ensure timely hiring aligned with market expansion plans
Develop strong external talent pipelines within paints/building materials industry
Manage onboarding programs to accelerate sales readiness
Drive performance management framework for sales teams
Ensure alignment of KPIs with: Sales volume, Revenue targets, Market coverage, Dealer productivity
Support Sales Managers in performance reviews
Manage Performance Improvement Plans (PIPs) for underperformers
Enable merit-based reward culture
Identify capability gaps within sales teams
Drive structured sales capability programs such as: Territory management, Dealer relationship management, Product and technical knowledge, Negotiation and selling skills
Support leadership development for high-potential sales employees
Implement induction programs for new sales hires
Support design and rollout of sales incentive schemes
Ensure timely and accurate sales incentive payouts
Monitor incentive effectiveness and ROI
Partner with Finance and Sales to align incentives with business priorities
Drive engagement initiatives for field-based workforce
Conduct stay interviews for key sales talent
Analyze attrition trends and develop retention strategies
Strengthen communication channels between field teams and leadership
Support employee wellness and motivation programs
Oversee onboarding, confirmations, promotions, transfers, and exits
Maintain HR records for sales employees
Ensure compliance with HR policies across regions
Support mobility and relocation requirements
Track and analyze sales workforce metrics including: Attrition rate, Vacancy rate, Time-to-fill, Sales productivity ratios
Provide dashboards and HR analytics to Sales Leadership
Identify workforce trends impacting sales performance
Promote performance-driven culture within sales teams
Drive company values and ethical sales practices
Support leadership alignment across regions
Build accountability and ownership culture across sales teams
Professional Skills & Requirements
MBA / PGDM in Human Resources
8–12 years of HR experience
Minimum 4–6 years supporting Sales or Commercial functions
Experience in paints, FMCG, building materials, or distribution-driven industries preferred
Strong understanding of sales structures and field workforce management
Strong stakeholder management (Sales Leadership)
Understanding of sales operations and market dynamics
Workforce analytics and performance management
Talent acquisition for high-volume sales roles
Incentive and reward system understanding
Commercial mindset
High responsiveness and agility
Strong influencing ability
Data-driven decision-making (Excellent skills in MS Excel is mandatory)
Strong communication and coaching skills
Willingness to travel across regions to support field teams
Ability to work with geographically dispersed sales workforce
Familiarity with HRMS and sales performance tracking systems
To apply for this job please visit match.niajiri.africa.