CRDB Bank Vacancy Announcement

Manager – Market Research & Insights

Reporting Line: Head of Digital Banking
Department: Retail Banking
Location: Tanzania Head Office
Employment Type: Permanent
Number of Openings: 1
Application Deadline: 30 June 2026

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Job Purpose

The Manager – Market Research & Insights is responsible for leading the Bank’s market and customer research initiatives to identify growth opportunities, understand customer behavior, and assess competitive and market dynamics.

The role serves as the voice of the customer and an identifier of emerging trends, translating complex qualitative and quantitative data into actionable insights that support product innovation, digital ecosystem development, and enhanced customer experience.

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Key Responsibilities

Market Research & Customer Insights

• Lead research initiatives and conduct gap analyses to identify improvement opportunities across existing and newly launched products, services, and features.
• Assess customer adoption, satisfaction levels, and value realization to support product and service optimization.
• Monitor, analyze, and forecast industry, consumer, and digital banking trends, including fintech innovations and regulatory developments.
• Identify market opportunities, threats, and unmet customer needs to support business growth, digital transformation, and innovation strategies.
• Track market dynamics and emerging competitive threats to inform strategic decision-making.

Customer Segmentation & Experience

• Develop customer personas, behavioral segments, and end-to-end customer journey maps using demographic, behavioral, and socioeconomic data.
• Generate customer insights that support lifecycle marketing, product development, service design, and customer experience initiatives.

Competitive Intelligence

• Conduct regular competitor benchmarking on pricing, service standards, customer value propositions, and digital platform capabilities.
• Analyze competitor strategies and market movements to strengthen CRDB Bank’s positioning and differentiation.

Research Design & Analytics

• Design and execute research studies and experiments while ensuring data accuracy, integrity, and reliability.
• Apply appropriate research methodologies, including:
  • Focus Groups
  • Surveys
  • Mystery Shopping
  • Net Promoter Score (NPS) Studies
• Analyze and interpret complex datasets to identify patterns, validate hypotheses, and generate actionable recommendations.
• Translate analytical findings into practical business insights and decision-support materials.

Stakeholder Engagement & Reporting

• Present research findings and project updates to internal stakeholders and stage-gate review committees.
• Clearly communicate risks, opportunities, proposed solutions, and commercial impact.
• Build and maintain strong relationships with internal and external business partners.
• Lead contract negotiations and vendor management activities related to research projects.

Governance & Compliance

• Ensure all research activities comply with:
  • Internal brand standards
  • Ethical research practices
  • Data privacy and protection regulations
• Maintain robust governance over research methodologies, processes, and outputs to ensure credibility and consistency.

People Management

• Lead talent identification, coaching, mentoring, and capability development within the unit.
• Establish and monitor SMART KPIs for team members.
• Conduct performance reviews and provide effective feedback.
• Foster staff engagement, motivation, and a high-performance culture.

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Qualifications Required

Academic Qualifications

• Bachelor’s Degree in:
  • Banking
  • Finance
  • Statistics
  • Marketing
  • Economics
  • Or a related field
• MBA or Master’s Degree in a relevant discipline is highly preferred.

Experience

• Minimum of 5 years’ experience in:
  • Market Research
  • Customer Insights
  • Analytics
• Experience within:
  • Financial Institutions
  • Digital Businesses
  • Specialized Research Agencies
    is highly preferred.

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Required Skills & Competencies

Research & Analytics

• Strong ability to produce accurate market forecasts and insight-driven recommendations.
• Advanced research, analytical, and problem-solving skills.
• Expertise in statistical and analytical tools such as:
  • SPSS
  • SAS
  • R
  • Similar analytical platforms

Data Visualization

• Proficiency in:
  • Tableau
  • Power BI
  • Other visualization tools

Banking & Financial Knowledge

• Strong understanding of:
  • Banking operations
  • Financial products
  • Market structures
  • Industry trends

Communication & Leadership

• Excellent communication and storytelling skills.
• Ability to translate complex data into executive-level insights and presentations.
• Strong stakeholder engagement and influencing skills.
• Ability to make sound decisions under uncertainty.
• Strategic thinking and innovation portfolio management capabilities.

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CRDB Commitment

CRDB Bank is committed to:

• Sustainability and ESG practices.
• Diversity, equity, and inclusion in the workplace.

Applications from women and persons with disabilities are highly encouraged.

Important Notice

CRDB Bank does not charge any fees at any stage of the recruitment process. Any request for payment should be disregarded as it does not represent the Bank’s recruitment practices.

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Application Deadline

📅 30 June 2026

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Note

Only shortlisted candidates will be contacted.

How to Apply:

To submit your application, please follow the link provided below.

CLICK HERE TO APPLY