Retail Sales Manager Job Vacancy at ALAF Limited – Dar es Salaam, November 2026

Job Overview

• Job Title: Retail Sales Manager (Retail & Service Centre Manager)
• Company: ALAF Limited
• Location: Dar es Salaam, Tanzania
• Reference Number: ALAF22012026
• Job Category: Sales and Marketing
• Work Level: Senior
• Employment Type: Contract
• Salary: Market Related
• Experience Required: 7–10 Years
• Date Posted: 9 November 2026

About ALAF Limited

ALAF Limited is a leading manufacturer of roofing sheets and related building solutions in Tanzania. The company provides roofing products and value-added solutions to customers across the construction and building materials sector.

Job Purpose

ALAF Limited is seeking to recruit a Retail & Service Centre Manager to oversee the overall operations of its Service Centre.

The successful candidate will be responsible for driving direct sales and project sales within designated areas while developing value-added roofing solutions through the sale of roofing products in Tanzania.

Key Responsibilities

1. Manage the overall operations of the Service Centre, including profiling, maintaining coil and finished goods stocks, and ensuring that the Service Centre is kept in proper condition.
2. Direct and manage the direct sales force to target and grow direct business within designated areas.
3. Manage walk-in customer business and ensure a high standard of customer service.
4. Ensure distribution customer orders are properly profiled and dispatched as directed by the Customer Service Department.
5. Manage project sales activities through the Technical Sales Representative.
6. Coordinate and manage marketing and communications (MARCOM) programmes required for the Service Centre, with support from the Marketing team.
7. Develop and grow the Roofing Solutions business through combined sales of roofing sheets, accessories and truss systems.
8. Manage and achieve the required and targeted contribution per metric tonne (MT).

Qualifications and Experience

Applicants must meet the following requirements:

Academic Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales, Commerce, Engineering, Supply Chain Management or a related field.
• A postgraduate qualification, such as an MBA or Master’s degree, will be an added advantage.

Professional Experience

• Minimum of 7–10 years of experience in sales, branch operations or commercial management.
• At least 3 years of experience in a managerial role.
• Proven experience managing a retail outlet, service centre, branch or distribution network within the manufacturing, building materials, steel, construction or FMCG industry.
• Demonstrated experience in direct sales, project sales, key account management and customer relationship management.
• Experience leading and developing high-performing sales and operations teams.
• A proven track record of consistently achieving sales and profitability targets.

Employment Details

• Work Level: Senior
• Job Type: Contract
• Salary: Market Related
• Location: Dar es Salaam
• Employment Equity Position: No

How to Apply

Interested and qualified candidates should submit their applications through the official ALAF Limited recruitment portal.

CLICK/TAP HERE TO APPLY:

Applicants should follow the instructions provided on the recruitment portal when submitting their applications.