Website Bolt
Bolt
Senior Marketing Specialist – Bolt Tanzania
Company Overview
Bolt is a global mobility platform operating in over 50 countries, serving more than 200 million customers and millions of driver and courier partners.
The company offers services including:
- Ride-hailing
- Food delivery (Bolt Food)
- Scooters and e-bikes
- Car-sharing and mobility solutions
Bolt operates with small, autonomous teams and a strong focus on innovation, speed, and local market impact.
Position Details
- Job Title: Senior Marketing Specialist
- Department: Marketing
- Location: Dar es Salaam, Tanzania
- Workplace: Hybrid
- Employment Type: Full-time
Role Overview
The Senior Marketing Specialist will be responsible for driving demand for Bolt services in Tanzania, increasing monthly rides through effective marketing strategies, partnerships, and digital campaigns.
The role focuses on:
- Social media growth
- Influencer marketing
- Lifecycle communications
- Local partnerships and activations
Key Responsibilities
1. Social Media & Influencer Marketing
- Manage Bolt’s social media presence (Facebook, Instagram, TikTok)
- Build and execute social marketing strategies in Tanzania
- Collaborate with HQ on influencer campaigns
- Analyze performance and optimize campaigns
2. Lifecycle & Performance Marketing
- Run campaigns via:
- Push notifications
- In-app messaging
- Localize and optimize performance marketing ads
- Track and report communication effectiveness
3. Partnerships & Brand Campaigns
- Develop partnerships with external brands and events
- Execute high-engagement marketing campaigns
- Produce marketing materials and evaluate results
4. Events & Activations
- Plan and support local marketing events
- Work with operations and marketing teams
- Provide on-site support during activations
Required Qualifications & Experience
Experience
- Proven experience in marketing within:
- East Africa or South Africa
- Consumer tech, mobility, or food delivery sectors
Skills
- Strong social media and influencer marketing skills
- Understanding of East African digital culture and trends
- Creative campaign development and localization ability
- Experience using tools such as:
- Meta Business Suite
- Braze
- CleverTap
- Ability to analyze marketing performance data
- Strong project management skills
- Excellent copywriting and communication skills
Personal Attributes
- Strong analytical mindset
- Ability to manage multiple campaigns simultaneously
- Culturally aware and creative thinker
- High execution discipline
- Strong collaboration across teams
Why Work at Bolt?
- Career growth in a fast-scaling global tech company
- Competitive salary and stock options
- Wellness and mental health benefits
- Paid sabbatical after 5 years
- Hybrid working model
- Exposure to international teams and projects
Application Note
Bolt encourages applicants from all backgrounds and is an equal opportunity employer.
To apply for this job please visit bolt.eu.