Website Airtel Tanzania
Airtel Tanzania
HBB – Brand & Communications Manager
Company: Airtel Tanzania
Location: Dar es Salaam, Tanzania
Job ID: 787
Application Deadline: 31 May 2026
Role Overview
The HBB (Home Broadband) Brand & Communications Manager is responsible for leading brand growth, digital marketing, media execution, and communication strategies for Airtel’s Home Broadband business.
This role combines:
- Brand management
- Creative campaign leadership
- Digital performance marketing
- Media planning
- Social media growth
- Customer engagement
- Budget and stakeholder management
The position acts as the brand custodian for HBB products and services.
Key Responsibilities
1. Creative Campaign Development
- Lead development of HBB marketing campaigns from concept to execution
- Work closely with creative and advertising agencies
- Ensure all ATL, BTL, and digital creatives align with brand standards
- Manage campaign timelines, quality, and budgets
2. Agency & Vendor Management
- Monitor agency and supplier performance
- Ensure cost efficiency and value delivery
- Track invoices, payments, and LPO status
- Maintain organized libraries of creative materials and competitor ads
3. Digital Marketing Strategy
- Develop and execute digital-first marketing strategies
- Manage paid media campaigns across:
- Search
- Social media
- Display advertising
- Video platforms
- Optimize conversion funnels and customer journeys
- Track KPIs such as:
- Leads
- CPA (Cost per Acquisition)
- ROI
- Conversion rates
4. Content & Social Media Management
- Develop engaging digital content with agencies and internal teams
- Manage platforms including:
- TikTok
- YouTube
- Grow audience engagement and online visibility
- Update websites and digital platforms with new products and campaigns
5. Media Strategy & Execution
- Develop ATL strategies across:
- TV
- Radio
- Outdoor advertising
- Print media
- Optimize media mix and placement with media agencies
- Track competitor media activity and share of voice
- Identify innovative media opportunities for broadband users
6. Customer Experience & Social Listening
- Collaborate with Customer Experience teams
- Monitor customer conversations and online brand perception
- Develop strategies to manage negative feedback and improve engagement
- Use social listening insights to improve campaigns and messaging
7. Reporting & Performance Analysis
- Analyze campaign performance using:
- Website analytics
- Social media insights
- Market research
- Consumer trends
- Recommend optimization actions based on data insights
- Monitor marketing ROI and brand performance indicators
8. Budget & Governance
- Manage approved HBB marketing budgets
- Ensure efficient spending and ROI achievement
- Maintain compliance with internal approval and governance processes
Required Qualifications
Education
- Bachelor’s degree in:
- Marketing
- Business
- Related field
- Master’s degree is an added advantage
Required Experience
- Minimum 5–7 years’ experience in:
- Brand marketing
- Integrated communications
- Growth marketing
- Proven experience managing:
- ATL campaigns
- Digital campaigns
- Agencies and senior stakeholders
- Telecom, FMCG, or tech industry experience preferred
Key Skills & Competencies
- Strategic thinking
- Consumer insight analysis
- Creative storytelling
- Media planning expertise
- Digital performance marketing
- Stakeholder management
- Strong organizational and project management skills
- Commercial and growth mindset
- Customer-centric approach
About the Employer
Airtel Africa is a leading telecommunications and mobile services provider operating across multiple African countries, focused on innovation, connectivity, digital transformation, and customer-focused growth.
Why This Role Is Strong Professionally
This role is ideal for candidates with experience in:
- Brand management
- Telecom marketing
- Digital growth strategy
- Media buying/planning
- Consumer marketing
- Integrated communications
It is also a senior leadership-track marketing role with exposure to strategic decision-making and large-scale campaign management.
How to Apply:
To submit your application, please follow the link provided below.
To apply for this job please visit erey.fa.em3.oraclecloud.com.