Marketing Officer – Bravo Logistics

Job Title: Marketing Officer
Department: Commercial / Business Development
Reports To: Commercial Manager
Location: Dar es Salaam, Tanzania

About the Role

Bravo Logistics is seeking a dynamic, confident, and results-driven Marketing Officer to drive business growth by promoting and selling the company’s comprehensive range of logistics services.

The successful candidate will identify new business opportunities, develop long-term client relationships, understand customer supply chain needs, and position Bravo Logistics as the preferred logistics partner. The role requires strong business development, sales, and relationship management skills, with a focus on delivering sustainable revenue growth.

Job Purpose

The Marketing Officer will be responsible for promoting and selling Bravo Logistics’ services, including:

• Clearing & Forwarding
• Inland Container Depot (ICD) Services
• Container Freight Station (CFS) Services
• Transportation
• Warehousing
• Bulk Cargo Handling
• Transit Cargo
• Customs Solutions
• Value-added Logistics Services

The successful candidate will act as a brand ambassador, consistently generating qualified leads, converting prospects into customers, and maintaining long-term client relationships.

Key Responsibilities

Business Development

• Identify and pursue new business opportunities across various industries.
• Develop and implement strategies to expand the company’s customer base.
• Generate qualified leads through networking, referrals, cold calling, client visits, digital platforms, and industry events.
• Build and maintain a healthy sales pipeline.
• Achieve and exceed monthly and annual sales targets.

Marketing and Sales

• Promote the full portfolio of Bravo Logistics services.
• Prepare and deliver persuasive sales presentations.
• Conduct customer visits and organize facility tours.
• Represent Bravo Logistics at exhibitions, conferences, networking events, and client meetings.

Client Relationship Management

• Build and maintain strong relationships with existing and prospective customers.
• Understand customer logistics challenges and recommend tailored solutions.
• Provide timely follow-up on enquiries and quotations.
• Deliver excellent customer service throughout the sales process.
• Maintain regular communication with clients to identify future business opportunities.

Market Intelligence

• Monitor market trends and competitor activities.
• Identify emerging business opportunities.
• Gather customer feedback and share market intelligence with management.
• Recommend new services and service improvements based on customer needs.

Proposal and Tender Management

• Prepare professional proposals, quotations, and client presentations.
• Support the preparation of Requests for Quotations (RFQs), tenders, and bid responses.
• Coordinate with operational teams to develop competitive logistics solutions.

Internal Coordination

• Work closely with Operations, Transport, Clearing & Forwarding, Finance, and Management teams.
• Ensure customer requirements and commitments are communicated effectively across departments.
• Support the onboarding of new customers.

Reporting

• Maintain an up-to-date CRM database of prospects and customers.
• Prepare weekly and monthly sales reports.
• Track sales performance, revenue, opportunities, and conversion rates.
• Report competitor activities and market developments.

Key Performance Indicators (KPIs)

Performance will be measured based on:

• Number of new clients acquired.
• Revenue generated.
• Achievement of monthly sales targets.
• Number of qualified leads generated.
• Client retention rate.
• Customer satisfaction.
• Number of customer visits conducted.
• Proposal conversion rate.
• Growth of key customer accounts.
• Participation in marketing campaigns and networking events.

Required Qualifications

Applicants should possess:

• Bachelor’s Degree in:
  • Marketing
  • Business Administration
  • Logistics
  • Supply Chain Management
  • Sales
  • Or a related field.
• Professional certifications in Sales or Marketing will be an added advantage.

Experience

Candidates must have:

• 3–5 years of experience in:
  • Sales
  • Marketing
  • Business Development
  • Commercial roles
• Experience in any of the following industries is highly preferred:
  • Logistics
  • Freight Forwarding
  • Transportation
  • Shipping
  • Ports
  • Inland Container Depots (ICDs)
  • Warehousing
  • Supply Chain Management
• Proven record of consistently achieving sales targets.

Required Competencies

Communication Excellence

The successful candidate should possess:

• Excellent verbal and written communication skills.
• Strong presentation and public speaking abilities.
• Excellent negotiation skills.
• Professional business writing skills.
• Confidence when engaging clients, stakeholders, and large audiences.
• Ability to explain complex logistics solutions clearly and persuasively.

Commercial Mindset

• Strong sales and business development capabilities.
• Ability to identify customer pain points and business opportunities.
• Excellent commercial awareness.
• Solution-oriented thinking.
• Strong customer focus.

Relationship Management

• Excellent interpersonal skills.
• Strong networking abilities.
• Ability to build trust quickly.
• Professional client relationship management skills.

Personal Attributes

The ideal candidate should be:

• Dynamic and energetic.
• Confident and persuasive.
• Self-motivated.
• Results-oriented.
• Professional in appearance and conduct.
• Creative and innovative.
• Strategic thinker.
• Resilient under pressure.
• Highly organized.
• Proactive and resourceful.

Critical Thinking and Problem Solving

The candidate should be able to:

• Quickly understand customer operations and supply chains.
• Analyse logistics challenges.
• Recommend suitable Bravo Logistics solutions.
• Integrate multiple company services into comprehensive logistics solutions.
• Think strategically beyond individual product sales.

Technical Skills

• Microsoft Office Suite.
• CRM software.
• Microsoft PowerPoint.
• Report writing.
• Proposal preparation.
• Digital marketing knowledge (added advantage).

Success Profile

An outstanding Marketing Officer at Bravo Logistics is someone who:

• Builds lasting relationships before making a sale.
• Understands customers’ businesses and supply chain needs.
• Identifies new business opportunities proactively.
• Communicates with confidence and credibility.
• Commands attention during meetings and presentations.
• Inspires trust in the Bravo Logistics brand.
• Is passionate about business growth.
• Continuously opens new markets and develops long-term partnerships.
• Represents Bravo Logistics professionally in every interaction.

Company Information

Bravo Group Limited (ISO 9001:2015 Certified)

Address:
Plot No. 10 Kilwa Road, Mivinjeni Area
P.O. Box 38387
Dar es Salaam, Tanzania

Telephone: +255 (22) 211 3127
Mobile: +255 (0) 743 997 552

Website: www.bravo.co.tz

How to Apply:

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