Website Vodacom
Vodacom
Product Penetration Specialist
Company
Vodafone Careers
Position
Product Penetration Specialist
Location
Mwanza, Tanzania
Requisition ID
283197
Date Posted
15 May 2026
About Vodafone
At Vodafone, employees are part of a global mission to connect people, solve complex challenges, and create a more sustainable and inclusive world. The company offers opportunities for career growth, innovation, and meaningful impact through technology and connectivity.
Job Purpose
The Product Penetration Specialist will be responsible for managing and growing the M-Pesa business across the region by increasing customer adoption, expanding distribution channels, strengthening partner relationships, and driving revenue growth.
The role focuses on implementing strategic commercial plans, managing M-Pesa partners, coordinating campaigns, monitoring market dynamics, and ensuring continuous growth in mobile financial services.
Key Responsibilities
Regional Commercial Strategy
- Design and implement regional M-Pesa commercial plans aligned with the annual M-Pesa strategy.
- Increase the width and depth of M-Pesa distribution networks.
- Drive growth in M-Pesa customer acquisition and revenue generation.
- Develop and execute quarterly and on-demand tactical growth plans.
Sales and Distribution Management
- Coordinate sales and distribution activities across the region.
- Manage relationships with:
- Wakala (Agents)
- Super Agents
- Merchants
- Support M-Pesa partners while ensuring sustainable returns on investment (ROI).
Partner and Customer Management
- Build and maintain strong relationships with M-Pesa partners and customers.
- Foster M-Pesa market presence and footprint across the region.
- Monitor partner performance and recommend improvement initiatives.
Campaign Management
- Coordinate and manage M-Pesa ATL (Above-The-Line) marketing campaigns.
- Coordinate BTL (Below-The-Line) promotional activities.
- Collaborate with stakeholders to ensure successful campaign execution.
Market Intelligence and Reporting
- Monitor market trends and competitor activities.
- Recommend mitigation measures against competitive threats.
- Analyze M-Pesa performance at:
- Regional level
- Territory level
- Cluster level
- Prepare weekly performance reports for management review meetings.
Required Competencies and Experience
Applicants should possess:
- Ability to manage outsourced partners and deliver business results.
- Strong understanding of customer behavior and market dynamics.
- Excellent interpersonal and stakeholder management skills.
- Strong planning and execution capabilities.
- Sound sales and distribution experience.
- Experience in FMCG and/or direct marketing environments.
- Strong commercial and analytical skills.
Academic Qualifications
- Bachelor’s Degree or Advanced Diploma in a Business-related field.
Professional Experience
- 3–5 years of experience in Mobile Money field sales and distribution.
- At least 2 years in a senior-level position.
- Extensive knowledge of:
- Mobile Financial Services (MFS)
- Mobile Money ecosystems and value chains
- Distribution models
- Route-to-market strategies
- Proven experience in:
- Mobile Money product penetration
- Field execution
- Commercial performance analysis
What Vodafone Looks For
Successful candidates should demonstrate:
- Leadership and stakeholder engagement skills.
- Strategic thinking and execution ability.
- Strong communication and presentation skills.
- Customer-centric mindset.
- Business growth orientation.
- Ability to work effectively across different organizational levels.
Why Join Vodafone?
Vodafone offers:
- A global and diverse working environment.
- Career development and learning opportunities.
- Exposure to innovative technologies and digital financial services.
- Inclusive workplace culture.
- Opportunity to make a meaningful impact through connectivity and financial inclusion initiatives.
Diversity and Inclusion
Vodafone is committed to creating a workplace where everyone feels safe, valued, respected, and included regardless of background, culture, ability, or experience.
Candidates who may not meet every requirement are still encouraged to apply, as they may be considered for this or other suitable opportunities.
Insights from Previous Hires
Common Backgrounds
Previous successful candidates often held roles such as:
- Business Support
- Specialist
- Officer
- Project Support
- Data Quality Analyst
Top Skill Identified
- Management
Application
Interested candidates can submit their applications through the Vodafone Careers Portal:
To apply for this job please visit jobs.vodafone.com.