Social Media Manager

Position Details

Item	Details
Position	Social Media Manager
Company	Betway Africa (Super Group)
Location	Dar es Salaam
Work Arrangement	Hybrid
Employment Type	Full-Time
Application Deadline	30 June 2026
Job Reference	JR13082

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About the Company

Betway is one of Africa’s leading sports betting and gaming brands and is part of Super Group, a NYSE-listed digital gaming company.

Operating across multiple African markets, Betway serves a highly engaged sports community covering:

• Football
• Rugby
• Cricket
• Tennis
• Other major sporting events

The company relies heavily on social media to engage audiences, build brand loyalty, activate sponsorships, and drive customer engagement.

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Job Purpose

The Social Media Manager will lead the end-to-end social media strategy for the Tanzania market.

The role is responsible for:

• Social media strategy development
• Content planning and execution
• Community management
• Reactive marketing
• Sponsorship activation
• Influencer collaboration
• Performance monitoring

This is a senior strategic role that requires a strong understanding of digital culture, real-time engagement, audience behavior, and content performance.

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Key Responsibilities

1. Social Media Strategy

• Develop and continuously refine social media strategies.
• Manage the brand’s presence across:
  • Facebook
  • X (Twitter)
  • Instagram
  • TikTok
  • YouTube
  • Emerging digital platforms
• Define platform-specific approaches including:
  • Content formats
  • Posting frequency
  • Audience targeting
  • Brand tone of voice
• Promote a social-first marketing culture within the organization.

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2. Content Planning & Management

Content Calendar Ownership

• Manage the full social media content calendar.
• Coordinate:
  • Planned campaigns
  • Seasonal content
  • Real-time/reactive content
• Ensure content aligns with business and marketing objectives.

Content Strategy

Maintain a balance between:

• Planned content (50%)
• Reactive and trending content (50%)

to ensure the brand remains relevant and responsive.

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3. Content Creation & Production

• Brief and oversee content production.
• Ensure quality control of all social media content.
• Collaborate with:
  • Creative teams
  • Agencies
  • Content creators
  • Production partners

Content Formats

Develop and manage:

• Short-form videos
• Graphics
• Carousels
• Stories
• User-Generated Content (UGC)
• Live event coverage

Compliance

Ensure all content complies with:

• Tanzanian gambling regulations
• Responsible gambling requirements
• Brand guidelines

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4. Community Management & Engagement

Audience Engagement

• Build and maintain relationships with:
  • Customers
  • Fans
  • Influencers
  • Media stakeholders

Community Monitoring

• Monitor audience sentiment.
• Identify emerging conversations and trends.
• Provide real-time insights to marketing teams.

Crisis Management

• Manage complaints and sensitive issues professionally.
• Implement escalation procedures where necessary.

User-Generated Content

• Identify opportunities to encourage authentic audience participation.
• Promote community-driven engagement initiatives.

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5. Marketing Collaboration

Sponsorship & Campaign Support

• Develop social-first activation plans.
• Support major brand campaigns and sponsorship initiatives.

Live Event Coverage

Lead social media execution for:

• Match days
• Sporting events
• Brand activations
• Live coverage opportunities

Influencer Marketing

• Work with local talent and influencer agencies.
• Identify creators relevant to the Tanzanian audience.
• Coordinate influencer-led campaigns.

Local Content Opportunities

• Identify culturally relevant content opportunities.
• Leverage sporting moments and local trends to increase engagement.

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Required Qualifications

Education

• Bachelor’s Degree in:
  • Marketing
  • Communications
  • Public Relations
  • Journalism
  • Related fields

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Experience Requirements

The successful candidate should have:

• Proven experience managing social media for a major brand.
• Experience in:
  • Sports
  • Media
  • Entertainment
  • Betting/Gaming industries (advantageous)

Additional Experience

• Managing content calendars from planning to reporting.
• Working with agencies and content creators.
• Sponsorship activation campaigns.
• Social media performance analysis.

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Essential Skills

Social Media Expertise

• Social media strategy development
• Content planning and execution
• Community management
• Social listening
• Audience engagement

Content Creation

• Copywriting
• Creative storytelling
• Short-form video strategy
• Content production management

Digital Marketing

• Campaign management
• Performance tracking
• Audience growth strategies
• Influencer marketing

Technical Skills

• Graphic design tools
• Social media management platforms
• Content scheduling tools
• Analytics and reporting tools

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Behavioural Competencies

The ideal candidate should demonstrate:

• Adaptability
• Ownership and accountability
• Initiative
• Resilience
• Teamwork
• Integrity
• Innovation
• Strong communication skills

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Benefits

Career Development

• Comprehensive learning and development programmes.
• Opportunities for professional growth and advancement.
• Regular performance feedback and coaching.

Employee Support

• Employee Assistance Programme.
• Access to personal and professional wellbeing support.

International Exposure

• Opportunity to work within a multinational organization operating across:
  • 16 countries
  • 85 nationalities
  • 19 languages

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Recruitment Process

Shortlisted candidates may be required to complete:

• Assessments
• Qualification verification
• Credit checks
• Criminal record checks

These checks are conducted confidentially and form part of the company’s recruitment and compliance requirements.

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Ideal Candidate Profile

This role is ideal for professionals with experience in:

• Social Media Management
• Digital Marketing
• Brand Communications
• Sports Marketing
• Content Marketing
• Community Management
• Influencer Marketing

The successful candidate should be capable of managing a brand’s digital presence in a fast-moving environment, responding to trends in real time, and creating engaging content that drives audience growth and brand loyalty.

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